Posts Tagged ‘marketing’

The Best Online Marketing Services

Thanks to the Internet, attracting new customers has never been easier for small businesses.

Online marketing gives small businesses the ability to promote their products and services to customers not only in the towns where the companies are located, but all across the country. Internet marketing, also known as online or digital marketing, refers to the use of digital assets for marketing brands and selling products or services, said James Barry, an associate professor of marketing at Nova Southeastern University’s H. Wayne Huizenga School of Business and Entrepreneurship.

“It entails the use of social media, online advertising, search engine marketing and email marketing together as a way to connect with audiences completely through our computers and smart devices,” Barry told Business News Daily.

All of the various online marketing strategies — search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing and link building — are designed to increase a business’s online presence.

Companies using Internet marketing say they have seen tremendous benefits from it. Louis Leibowitz, owner of owner of Walt’s Sleep Shopin Middletown, New Jersey, said online marketing has given the company the chance to make sales throughout the country.

“It offers greater visibility of our products all over the U.S, and it represented a great opportunity to increase our sales, and reach a bigger target market with less costs,” Leibowitz said. “Thus, instead of selling sofa, RV and marine mattresses only to people around Middletown, we now ship orders to states like California, Florida, New York, Texas and so on.”

Online marketing is also significantly cheaper than traditional forms of marketing, such as print, radio or television advertising, according to Leibowitz.

“It is a cost-efficient way to compete with big chains that offer similar products to ours, like Ikea and Walmart,” Leibowitz said.

Rather than conducting online marketing on their own, many small business owners employ Internet marketing services to do it for them. These firms provide a variety of services that help businesses improve their search engine rankings and build a stronger online profile.

Business News Daily’s sister site, Top Ten Reviews, conducts in-depth reviews to help business owners find the best online marketing services. Here are Top Ten Reviews’ top three recommendations for the best online marketing services:

#1. Increase Visibility

Increase Visibility was the highest-rated online marketing service by Top Ten Reviews due to its ability to maximize a website’s efficacy and profitability. The company specializes in a wide range of Internet marketing services, including search engine optimization, pay-per-click advertising, affiliate marketing, brand management and mobile marketing. When working with new clients, Increase Visibility’s experts design a comprehensive campaign to improve deficiencies, maximize the efficacy of the site and boost its traffic. All of the company’s campaigns are planned and customized to suit the needs of each client. In addition to using social media to build relationships with current and potential customers, the service also works to increase traffic through local searches that help build local clientele and brand awareness. Additional services offered include website design optimization, copywriting, and the creation and management of YouTube videos.

Promotion and performance: In order to promote a positive image of its clients, Increase Visibility helps businesses with online brand design and management. This includes blogging and syndication, writing press releases for the media and conducting in-depth analyses of competitors’ websites. In addition to receiving biweekly or monthly reports on the success of their campaigns, businesses can also access campaign statistics every day to ensure things are progressing as desired.

Education and support:Increase Visibility offers clients an instructional blog, as well as links to articles about industry trends and Internet marketing news. The company also provides an educational video and a variety of information related to the services it offers. For those in need of a bit more help, the company provides telephone, email and live chat support for all clients.

Cost: To compare costs, visit Top Ten Reviews’ best online marketing services.

[For a side-by-side comparison of the best online marketing service visit our sister site Top Ten Reviews.]

#2. WebiMax

WebiMax earned high rankings from Top Ten Reviews for its effective practices, customized service and dependable performance. The company offers a variety of Internet marketing services, including search engine optimization, search engine marketing, website design, social media marketing, pay-per-click advertising, affiliate marketing and mobile marketing. WebiMax also employs in-house writers for all content creation and copywriting. For businesses that already have SEO strategies in place, WebiMax provides a dedicated consulting and training team that can boost those efforts. The company prides itself on using only ethical and effective SEO techniques to drive traffic to each business’s site. On-site optimization, link building, social network advertising, contextual search advertising and video SEO are among the other services offered.

Promotion and performance: WebiMax provides an online marketing client center that lets users review their campaigns as often as they like. The dashboard gives clients the opportunity to review reports, rankings and results in real time. WebiMax also has the ability to handle brand management, performance reporting, competitor analysis, blogging, syndication and press-release writing.

Education and support: The WebiMax website features a variety of educational videos, a company blog and a host of services-related information. The firm also provides users help and support via email, live chat, phone and an online form.

Cost: To compare costs, visit Top Ten Reviews’ best online marketing services.

#3. Server Side Design

Server Side Design scored high marks for its focus on search engine optimization and pay-per-click advertising, as well as its ability to serve clients of all sizes. In addition to SEO and PPC advertising, other services the company offers includes website optimization, onsite and offsite Web marketing, copywriting, link building, local search optimization, video SEO, keyword research, affiliate marketing, mobile marketing, contextual search advertising and social network advertising. Server Side Design also designs and manages its client’s social media profiles, including those on Facebook and Twitter. Additionally, the company offers the upLOCAL service, which helps businesses rank prominently on map searches.

Promotion and performance: Server Side Design’s performance reports track a variety of metrics, including site traffic, rankings, social media and pay-per-click results. The company also provides competitor analysis, branding design and management, blogging, and press releases.

Education and support: To better understand each aspect of a campaign, Server Side Design’s website provides information on the company’s entire suite of “up” services, including upRANK for SEO, upLOCAL for maps, upCLICK for PPC and upSOCIAL for social media. Additionally, the company provides an analysis of each client’s website, examining the site’s directory structure, navigation, database, content, file names, metadata and site code.Server Side Design offers telephone, email and live chat support for those needing extra assistance.

Cost: To compare costs, visit Top Ten Reviews’ best online marketing services.

 

Originally published on Business News Daily

30 Internet Marketing Services for Small Businesses

As the Internet has grown in popularity, so too has online marketing.

Online marketing, also known as Internet or digital marketing, involves using the Internet to promote a business. The goal of online marketing is to spread awareness about a business and its products or services via the Internet.

Internet marketing encompasses a variety of different strategies, including search engine optimization (SEO), pay-per-click advertising, reputation management and both social media and content marketing. The majority of businesses today use at least one of these strategies to promote themselves.

Rather than doing the work on their own, many businesses turn to Internet marketing services to help set goals, design strategies and run campaigns. Here are 25 Internet marketing services that tailor their offerings to small businesses.

1st on the List Promotion

1st on the List Promotion is a full-service search engine optimization company based in Canada. The company focuses on search engine optimization, SEO website design and redesign and pay-per-click services.  1st on the List Promotion focuses on making Web page improvements so its clients’ sites are more accessible to search engines and more relevant to the searcher. The company’s search-engine-friendly website design and redesign services encompass usability improvements plus mobile website design so that websites can be easily found and properly displayed across all platforms, including PCs, laptops, tablets and other mobile devices. 1stonthelist.ca

435 Digital

435 Digital is a full-service digital marketing company. Among the services the company offers are search engine optimization, website development, paid search marketing, social media marketing and branded content development. Based in Chicago, 435 Digital also has offices in Pennsylvania, Maryland, Virginia, Connecticut, California and Florida. 435digital.com

Acumium

Acumium is an online marketing company that specializes in developing digital marketing strategies for online businesses of all sizes. Among the marketing services the company provides are search engine optimization, paid search and display advertising, content marketing, Web analytics and reporting and branding, identity and value proposition. Acumium also offers a range of Web development and IT services, such as e-commerce website development, business website development, website design and IT consultancy. acumium.com

All My Web Needs

All My Web Needs is a full-service Internet marketing and Web design company based in Nashville, Tenn. The company’s services revolve around designing and upgrading websites, increasing a site’s visibility on search engines and maximizing exposure online. All My Web Needs’ SEO services include keyword research, customer targeting, visitor tracking, creating title and meta tags, creating site maps and indexes, cross linking, hyperlinking, code optimization, URL normalization, code optimization and increasing page speed. Social networking, Web hosting, domain registration, blogging and display advertising and graphic design are among the other services All My Web Needs offers. allmywebneeds.com

ArteWorks SEO

ArteWorks SEO offers online marketing services to both small and large businesses. The company specializes in search engine optimization, pay-per-click campaigns and social media management. ArteWorks works individually with each client to learn about its business needs, its industry and relevant search engine demographics. When providing social media services, ArteWorks incorporates any number of social media sites into their customized plan, including, but not limited to, Facebook, Linked In, Google+, Twitter, Pinterest, Instagram, YouTube and Tumblr. ArteWorks SEO is based in Austin, Texas. arteworks.biz/

Ask8

Ask8 provides Internet marketing services to small and medium sized businesses. The company’s services include website design, search engine optimization and pay-per-click marketing, email marketing, video marketing and social media management. Other services the company offers are content marketing, logo design, banner design and retail consulting. Ask8 provides potential clients a free, no obligation consultation. ask8.com

Brick Marketing

Brick Marketing, a search engine optimization company, provides a comprehensive approach to white hat SEO marketing, including SEO strategy, competitive website SEO analysis, SEO keyword research, on-site optimization, technical SEO implementation, white hat link-building strategy, content marketing and social media marketing management. The company, based in Boston, serves companies of all sizes, including both B2C and B2B businesses. brickmarketing.com

Bruce Clay Inc.

Bruce Clay Inc. is an Internet marketing company that provides search engine optimization services, pay-per-click advertising management, SEO-friendly Web design, information architecture, and social media and conversion rate optimization services. The company also offers its SEOToolSet, which includes integrated research tools, a comprehensive page analyzer, a search engine ranking monitor and initial link analysis. Bruce Clay Inc. is based in California, but also has offices in Europe, Japan, India and Brazil. bruceclay.com

Customer Magnetism

Customer Magnetism is a full-service digital agency. The company offers a variety of search, social, content and design and development services. Specifically, their services include search engine optimization, link earning, reputation management, paid search engine advertising, local SEO, social media management, social media advertising and social media consulting. Among the other services they offer are content marketing, infographic marketing, email marketing, website design and development and mobile SEO and development. Customer Magnetism is based in Virginia Beach, Virginia. customermagnetism.com

Cyberset

Cyberset is an all-in-one Internet marketing company. Its services include search engine optimization, local Internet marketing, public relations and media marketing, pay-per-click advertising, social media marketing, video marketing, email marketing and mobile marketing. Cyberset also offers a range of website development services, such as custom Web design, e-commerce development, Web-based application development, eBay store design, YouTube channel design, website redesign, information architecture and blog design. Other services offered by Cyberset include analytics conversion tracking, AdWords conversion tracking and automated Google base-feed generation. Cyberset is based in Canoga Park, California. cyberset.com

DigitalSherpa

DigitalSherpa is an online marketing company that specializes in content marketing and social media marketing. Its content marketing services include writing customized and unique content for websites, writing blogs and creating branded social media content. Additional services include social media management, social media marketing analytics and custom-built Facebook and Twitter pages. DigitalSherpa is based in Norcross, Georgia. digitalsherpa.com

Etude Technologies

Etude Technologies is an Internet marketing company based in Cincinnati, Ohio. The company offers a wide range of services designed for small businesses, including creating direct response websites, email marketing, search engine marketing, website analysis and video marketing. etudetech.com

First Port Marketing Solutions

First Port Marketing Solutions specializes in helping small business owners connect with current and future customers on the web. The full-service digital marketing agency works one-on-one with clients and offers website development, search engine optimization services, paid search marketing and social media management especially tailored to the small business niche. firstportmarketing.com.

iMajestic

iMajestic is a Los Angeles-based search engine optimization and Web design company. Among the areas iMajestic specializes in are SEO, pay-per-click optimization, local search optimization, Web development and design, conversion optimization, reputation optimization and management, professional content development and management, linguistic search behavior and social media marketing. imajestic.com

Increase Visibility

Increase Visibility is a California-based full-service digital marketing agency. Among the company’s portfolio of offerings are search engine optimization services, which include keyword research, conversion tracking, website optimization, code optimization, broken link audits, URL structure and formatting, orphaned page checks, HTML code and optimization, and image and data caching. Other services Increase Visibility provides for its clients are social media management, reputation management, local optimization, mobile marketing, pay-per-click management and professional Web development. Increasevisibility.com

Internet Marketing Ninjas

Internet Marketing Ninjas is a full-service Internet marketing and search engine optimization services company. Its Web marketing services include social media marketing, link building, local search optimization, pay-per-click advertising, content creation, Web design and conversion videos. The company offers a variety of SEO and Web tools, including a broken links tool, redirects and site crawl tool, an image and link analyzer, an on-page optimization tool and a social image resizer tool. Internet Marketing Ninjas is based in Clifton Park, New York. internetmarketingninjas.com/

Intrapromote

Intrapromote offers a mix of search engine optimization, social media and content marketing services. The company creates custom strategies for each client, which ranges from small businesses to large brands. Specific search services include website analysis and optimization, keyword research, content marketing and Google + and maps optimization. Social media services include long-term social planning, crisis management planning and execution, community and channel management and in-house staff training. Intrapromote is based in Hudson, Ohio. intrapromote.com

Key Scouts

Key Scouts is a full-service inbound marketing agency providing website promotion services and diverse Internet marketing solutions to clients worldwide, across all major industries. Among the services Key Scouts offers include on-page optimization, pay-per-click advertising, social media marketing, content marketing, reputation management and Web consulting. Based in Oregon, Key Scouts also has an office in Israel. keyscouts.com

Marketeering Group

The Marketeering Groups provides all-inclusive digital marketing packages for small businesses. Packages include search engine marketing, social media marketing, website management and blogging. In addition, the company offers optional services such as graphic design, website updates, email marketing and ad management. marketeeringgroup.com/

The Marketing Zen Group

The Marketing Zen Group is a full-service online marketing and digital PR firm that provides strategy and implementation services for businesses, organizations and nonprofits. The company’s online marketing services include search engine optimization, pay-per-click management, website design and development, social media marketing, email marketing, content marketing, mobile marketing and reputation management. marketingzen.com

Main Street ROI

Main Street ROI provides online marketing services, consulting and training. The company specializes in search engine optimization and Google AdWords management, including specific SEO services in keyword research, competitor analysis, on-page optimization, local SEO optimization, blogging, white hat link building and SEO penalty repair. In addition, Main Street ROI sets up and manages Google AdWords campaigns for clients both big and small. mainstreetroi.com

Netmark

Netmark provides a wide range of services, including search engine optimization, pay-per-click management, conversion rate optimization, conversion value maximization, social media marketing, comparison shopping, reputation management, email marketing, mobile marketing, consultation services and premium hosting. In addition, Netmark also offers web development, with staffers who specialize in php, asp, application development and website design. netmark.com

Search Agency

Search Agency is a Web.com company that specializes in online marketing for small businesses. Among the services offered include natural search engine optimization, link building solutions, pay-per-click management, SEO consulting, social media marketing, reputation management, local search optimization, and tracking and website analytics. Search Agency also provides website design and redesign services. The company also offers a variety of free SEO tools, including competition reports, page rank checkers and link popularity checkers. submitawebsite.com/

SEO Image

New York-based SEO Image offers a wide range of online marketing services to both small businesses and large corporations. The company specializes in search engine optimization, pay-per-click advertising, social media marketing and reputation management. SEO Image’s search engine optimization services include SEO audits, conversion marketing, content marketing and mobile SEO. Its social media marketing revolves around establishing brands in social circles so visitors gain an understanding of the business and what it has to offer. try.seoimage.com

SEOP

SEOP is a digital marketing agency that offers a wide range of services, such as search engine optimization, pay-per-click management, mobile marketing, social media marketing and reputation management. The company’s services also include link building, affiliate marketing, Google analytics and website development and copywriting. SEOP has its own lab where it tests more than 10,000 different websites in order to see in real time how their SEO impacts against the algorithm shifts. This allows the company to collect data faster and test what works before it becomes a large-scale rollout of the newest algorithms. Based in California, SEOP also has offices in New York and London. seop.com

Server Side Design

Server Side Design, also known as SSD Fair Marketing, is a Texas-based website marketing and website advertising company that specializes in search engine optimization, pay-per-click advertising, social media marketing, local marketing, mobile marketing and video marketing. The company’s SEO and social media marketing campaigns are tailored to meet each of its client’s goals. Fairmarketing.com

Steven Cortez Digital Marketing Consulting

Steven Cortez Digital Marketing Consulting offers a range of small business services, including online marketing, search engine optimization, pay-per-click management, email marketing, web design and graphic design. The company provides all potential customers with a free consultation. stevencortez.com

Straight North

Straight North is a digital Internet marketing agency that provides firms throughout the U.S. with a wide range of online marketing services, such as search engine optimization, pay-per-click management, display advertising and email marketing. Specific SEO services include keyword research, on-site optimization, content marketing and link building. The company’s display advertising services include retargeting, contextual targeting and site targeting. Straight North also offers Web design and development services. https://www.straightnorth.com/

Updentity

Updentity provides online advertising solutions for non-profit organizations and for-profit businesses. The company creates one-of-a-kind advertising campaigns for specific organizational goals and objectives. In an effort to provide low cost, to no cost online advertising, Updentity pairs nonprofits with for profit sponsors. The company, an operating unit of Bashpole Software, Inc., also performs marketing functions including database cleaning and lead generation. updentity.com

WebiMax

WebiMax offers businesses of all sizes a range of online marketing services, including search engine optimization, search engine marketing, paid search advertising, social media advertising, social media monitoring, website design and development, reputation management, link removal, email marketing and lead generation. When working with its clients, WebiMax starts with a strategy and discovery phase and then creates a complete marketing plan encompassing development, design, implementation and analytics. Based in New Jersey, WebiMax also has offices in New York City, London and Sydney. webimax.com

WebMetro

WebMetro provides services to all types of businesses, ranging from online companies to Fortune 500 corporations. The company specializes in search marketing, user engagement and online media. Its search marketing services include search engine optimization, pay-per-click advertising, content marketing, mobile search optimization and comparison search. Among its user engagement offerings are creating landing pages, building microsites, conversion rate optimization, prospect cultivation and social marketing. WebMetro’s online media services include display advertising, email advertising, social advertising, video advertising and affiliate advertising. WebMetro is based in San Dimas, California. webmetro.com

– See more at: http://www.businessnewsdaily.com/7168-internet-marketing-services.html

PTI Marketing Technologies® Rebrands to MarcomCentral®; Continues to Provide Advanced Marketing Asset Management Solutions

PTI Marketing Technologies, a leading provider of cloud based Marketing Asset Management and Variable Data Publishing solutions, today announced its rebrand to MarcomCentral. MarcomCentral, the flagship product from the company, will be renamed to MarcomCentral Enterprise Edition and MarcomCentral Web-to-Print and the popular FusionPro® VDP product name will remain the same.

“Changing our name to MarcomCentral just makes sense since this is how we’re known globally,” said Coleman Kane, President & CEO, MarcomCentral. “With our acquisition by Ricoh last year, we’re operating in more channels and as we grow, the MarcomCentral brand name best reflects our evolving service offering.”

The rebrand includes a new logo, website, digital and print assets, as well as enhanced social channels. The new look and feel is designed with the user in mind- to simplify the core features and benefits for an improved interaction with the brand across multiple channels. “We’re taking this opportunity to align our brand vision with the growth we’re experiencing in the Enterprise space,” stated Forrest Leighton, VP of Marketing, MarcomCentral. “It’s an exciting time for us; I’m thrilled we’re able to provide a fresh look and experience for our current and future customers.”

MarcomCentral will continue to invest heavily in engineering providing new features to the core product lines.  Customers can expect regular product enhancements and new integrations for the award-winning marketing personalization software. Recent additions include integrations with Birst Analytics, Marketo and Salesforce and features like video bookends and HTML editing.

“Our MarcomCentral and FusionPro products continue to be leading software solutions in Marketing Asset Management and print personalization fields,” stated Kane. With Ricoh’s support and the rebrand announcement, we look to provide our customers with the best cloud-based software and service for their marketing requirements.”

For more information about MarcomCentral’s solutions and products, visit marcom.com.

How To Use Periscope

You might be wondering why I’m holding a phone up as I’m filming today’s Juicy Bit. I’m using a new technology called Periscope. Periscope is a live broadcasting social media network. Right now I’ve got 21 people on here right now interacting with me, which I’m going to show you. They’re liking up the screen with hearts and saying different things. The people on Periscope just get to see behind the camera, and they see Allie filming this.

Periscope is really cool because I’m the only one on camera, and all of these people on here can give me feedback through tapping the screen or they can actually type in a question and I can interact with them. Just before this video I asked my Periscope followers to give me their best tips for using Periscope as a marketing tool. Periscope is great because what makes social media marketing so effective is the transparency, the interaction that you’re able to have with people that you do business with as well as brands that you follow. If someone is on Periscope they could actually be showing you what’s going on in the warehouse as you’re shipping out products, or maybe what’s happening in the back of the house of a theater screen or a restaurant.

I’m going to give you some tips today for how to use Periscope when you’re marketing. When you start to market on Periscope you want to make sure that you take a lot of attention and time to name the broadcast something that people are going to want to watch. Because anytime I start live Periscoping, all of these people get a push notification on their phone if they’re following me. They’re only going to see who it is and they’re basically going to see a title of the Periscope broadcast. It’s really important that you name it something that people are going to want to watch.

When you start Periscoping, the first image that’s taken also becomes the cover photo for that Periscope video, so you want to take a lot of attention. Today when I launched it, instead of putting my face on I actually pointed it at Allie behind the camera, so that’s the thumbnail for today’s Periscope. You want to do things that I’m not doing right now, which is actually interacting with people on the phone. This is a bad example, but when you go through this you basically want to ask them, “Where are you guys chiming in from today?” You’ll find out that you may have an international audience. It’s really cool for your followers to be able to see that they may be on the same Periscope with somebody in a different time zone or a different continent, or all the way around the world.

You want to basically shout out to them so they say things to you, and you want to answer their questions. You need to be engaging enough for them to actually want to show up and watch your video. It has to be entertaining and informational, but it’s not a video. It’s not just a live streaming video. You want to be able to interact and ask them questions. When you have your normal followers come back you want to make sure that you shout out to them when you realize that they’re around and they keep coming back to watch your videos.

Those are some of my Periscope marketing tips, but most importantly, my number one tip for Periscope is just to sign up, start watching other people’s Periscopes, and start Periscoping. It’s the wild west of Periscope. It’s like Twitter back in 2007 or whenever that started. Most people don’t know how to use it well yet, but people are starting to use it and it’s another great way for you to interaction with your fans. Go to Periscope, download the app. The videos are all live broadcasting. When you’re done, this video will be available for about 24 hours. You can see people are tapping on the screen and giving me hearts. This is what it looks like. They’re seeing what’s going on here.

The video is available for the next 24 hours after you finish the broadcast, but if you go into settings you can actually tell it to autosave the video. If you have a great video, a great Q&A chat, you can actually then upload to that to Facebook or YouTube or anything that you want to make that video available for later. It’s a good mix of the old and the new when you’ve got Periscope integrated with all of their other social media channels. Does anybody have any other last tips or any advice that I should give other than to actually interact with my fans while I make the video? I appreciate you guys all showing up and being part of this Periscope. We’re going to sign off now. Check out Periscope. It’s an app; it’s on iPhone and Android. Need a mobile device to be able to broadcast, although you can watch Periscope videos from your desktop computer.

Juicy Results is a social media marketing agency. Contact us today to see how we do social media right for our clients.

– See more at: http://www.juicyresults.com/2015/how-to-use-periscope/#sthash.pEXBzSX8.dpuf

Build Your Business On Solid Ground With A Steady Marketing Campaign

Every website has the potential to be a business. It does not matter whether it is selling anything because an excellent web page can simply sell information to the consumer. You can then attract advertisers and in months your website is a business. You can understand then why there are so many unheard of businesses online. They have not used any marketing techniques to get their site seen and so it becomes a dead space on the internet. No one sees it and businesses lose huge amounts of profit because they do not have an online profile. You do not want your business to end up this way, so you need to be promoting it online from the beginning.

1) Use SEO

SEO is the centre of your marketing campaign. It is how you get people to view your website in the first place. You can do it yourself by learning about search engine optimization online, or you can hire a company to set your business up with SEO. First, you need to understand what it is. We can simplify it by saying that SEO is how you get your site to the top of a search results page. Once your site is at the top, consumers will click on it when looking for products or services that your company is selling. After this occurs, you will see a huge increase in profit. By visiting brandnative.com, you can learn more about this service and what it could do for your business.

2) PPC

Pay by click marketing is quite similar to SEO because it is another way of getting your company seen and noticed online. There are some companies that offer this possibility because it is not a service that you can set up yourself. A company, typically a search engine company like Google, is paid to get your site seen more online. How much you pay will depend on how successful the strategy is for your company. That means that if it doesn’t work at all, you will not have to pay a dime.

3) Website Redesign

Of course, PPC and SEO are only useful if once you get a viewer to your site they turn into customers. The only way this happens is if you have an attractive, easy to navigate, website. It should be colourful and stylish while maintaining a certain level of professionalism. You do not even for a moment, want potential customers to get the idea that your company site is not the real deal. You can ensure this never happens by getting it designed by experts. A good web design company will know exactly what a customer wants to see and experience when they visit a business website. They know how to make you a trusted company.

4) Get Your Company Out There

Our last tip is to do some of the work yourself. You should be active on social media, regularly Tweeting and updating your business Facebook accounts. If you do not do this, your customers will lose interest in your business online, and it will reduce your internet profile. You need to stay active and to keep pushing your marketing further to generate more interest and in turn, bigger profits.

Best Online Reputation Management Services

We know that different businesses and individuals have distinct reputation management needs. Our staff researched and reviewed dozens of reputation management services, and came up with the ones we think are best for both businesses and individuals. Here is a roundup of our best picks and an explanation of how we chose them.

Reputation.com offers reputation management services for both businesses and individuals, but it was the company’s wide range of business services that impressed us. With tailored solutions for various industries, including automotive and health care, along with two different service packages to choose from based on your needs, Reputation.com had an option for every business. We also liked the company’s review kiosk system, through which business owners are given a tablet to use to collect reviews from their customers in person. In addition, we were highly impressed by the company’s great customer service. Go here for a full review of Reputation.com’s reputation management services.

Like Reputation.com, BrandYourself offers services for both individuals and businesses, but its unique approach to personal reputation management is what pushed the company to the top of our list. Its “do-it-yourself” options allow individuals to take care of their online reputations themselves, but the company also offers options for clients who need more help managing their reputation on their own, or for those who’d prefer experts handle it for them. Its prices are low compared to those of many other reputation management services, and the company even offers a free subscription. What really impressed us was how up front the company is about what it does, and how easy it is to use the DIY tool. Go here for a full review of BrandYourself’s reputation management services.

To select the best reputation management services for businesses and individuals, we started by listing more than 40 of the vendors we found online, including those that were reviewed by other websites. From there, we eliminated vendors that didn’t specialize in comprehensive reputation management — many companies focused solely on SEO, social media, online reviews or public relations, rather than a combination of them all.

After narrowing down the list to only the vendors that specialize in comprehensive services, we looked for companies that detailed exactly what they do and how their services work, and most importantly, whether they specialized in reputation management services for businesses, individuals or both. We were able to narrow down the list to six candidates for our best picks: BrandYourself.com, Reputation911, Reputation Communications, Reputation X, Reputation.com, and WebiMax.

We then analyzed each service based on the following factors:

  • Transparency: This included how much information we could gather about the company from its website, how up front it was about its reputation management process and what tactics it uses (avoiding questionable black-hat tactics was key).
  • Cost: This factor was based not only on whether the packages offered were reasonable compared to other services, but also if the companies were up front about their pricing information on their websites.
  • Focus on reputation management: Many top companies offer several other services, but we wanted companies that focused solely on reputation management.
  • Types of services offered (individual vs. businesses, or both)
  • Extra services or unique features offered
  • Customer service (both online and over the phone)
  • Reviews and complaints from websites like Ripoff Report and the Better Business Bureau

Here is a full list of reputation management services and a summary of what each company claims to offer. This alphabetical list also includes our best picks.

1SEO.com — 1SEO.com offers clients a comprehensive reputation management campaign that includes an analysis of your online reputation before your campaign begins and a complete assessment once it’s completed. Along with its reputation management services, 1SEO.com offers a wealth of online marketing and SEO services, including SEO consulting and copywriting, social media marketing, Web design and development, infographic services and more. 1seo.com

*BrandYourself — Our pick for the best reputation management service for individuals, BrandYourself has a unique model that gives clients the ability to manage their reputation online on their own, with some guidance from the company’s experts, as well as other subscriptions at reasonable prices that give clients varying degrees of control over the service. BrandYourself also offers reputation management for businesses. brandyourself.com. To read our full review of BrandYourself go here.

Digital Firefly Marketing — Digital Firefly’s reputation management services include extensive analysis and evaluation of your online reputation, 24/7 news monitoring, negative review monitoring, SEO, and defaced-content removal. The company also offers other SEO services, social media marketing, content marketing and Web services (including design, development and hosting). digitalfireflymarketing.com

GreyBox Creative — GreyBox Creative boasts reputation management services that are “built from the ground up and are completely customized according to your company’s needs.” Its services include constant monitoring of search-engine algorithms and trends, and will help you use positive content to suppress your negative search results. GreyBox Creative also offers other services, including Web design, logo design, social media marketing and more. greyboxcreative.com

Igniyte – Igniyte is a specialist reputation management company working with high net worth individuals and brands to help them with defamation and libel issues online, customer service through social media, managing online reviews and challenging and removing content from Google. Working with legal teams and with extensive digital marketing experience; the team utilizes PR and content marketing to help individuals and brands have a positive presence online. Igniyte.com

LocalEdge — LocalEdge’s reputation management services come in two packages: standard and advanced. Both offerings include features like review monitoring, email alerts, social mention monitoring and more. LocalEdge also offers other services, including Web design, search engine marketing and email/text marketing. internetmarketing.localedge.com

Netmark — Netmark’s reputation management services allow you to set up brand alerts, promote positive reviews and content to bury negative content, and more. Plus, you can get a free quote on the company’s website. Netmark’s other services include enterprise SEO, pay-per-click management, website development and social media marketing. netmark.com

Outspoken Media — Outspoken Media offers reputation management services that include strategy development and software recommendations so that you can find the right tools to help you manage your online reputation. The company also offers several other SEO and Internet marketing services. outspokenmedia.com

Repumatic.com – Repumatic says it offers full scale, DIY Reputation Management Software, free reputation monitoring, and transparent concierge services that are under $200 per month. The company also offers combination reputation management and SEO services for brands and tips for do it yourselfers to help them regain their positive reputation online.  he company’s software can be used to instantly launch and manage up to 50 positive branding sites as well as the ability to remotely post to social media and WordPress domains. Repumatic.com

Reputation911 — Reputation911 offers reputation management services for both individuals and businesses. It specializes in the removal (when possible) and suppression of negative content. Other features include online brand monitoring and reporting, creation of optimized online profiles and more. reputation911.com

Reputation Communications — Reputation Communications offers services for businesses and individuals, and uses a five-step process that includes protecting your brand from being appropriated or misused by others, addressing incorrect or biased information, deleting your private information from people search databases, ensuring online photos support your professional image, and increasing your brand’s prominence online. reputation-communications.com

Reputation Management Consultants — This company’s reputation management services focus on content creation to help push your negative search results down. Services include social media and professional profile creation, promotion and creation of press releases and syndicated articles, and more. reputationmanagementconsultants.com

Reputation Management Kings — Reputation Management Kings’ services include engaging on social networks, communicative blogging sites, media sharing sites, business profiles and networks, and more. The company focuses on SEO and positive content creation. reputationmanagementkings.com

Reputation Management LLC — Reputation Management LLC’s process includes analysis of your online reputation, strategic planning, requesting removal of defamatory content that can legally be removed and creating positive commentary to push down negative content, and monitoring the Web for any new posts. reputationmanagementllc.com

Reputation Managers — Reputation Managers’ online reputation management services include analyzing the first 10 pages of your search results, promoting positive content, and building online profiles and other content on the Web. reputationmanagers.com

Reputation Rhino — Reputation Rhino covers both businesses and individuals, and specializes in SEO and social media marketing. Its online reputation management services include content development, profile optimization, review management and more. reputationrhino.com

Reputation X — The runner-up for our best pick for businesses, Reputation X offers comprehensive solutions for removal and suppression of negative search results, as well as protection and monitoring of your online reputation. The company offers varying levels of service depending on your needs, all in different price ranges. reputationx.com

*Reputation.com — Reputation.com was our pick for the best business reputation management service. The company offers comprehensive reputation management services for both protecting your brand from attacks and dealing with a reputation crisis, and although it covers any type of business, its has tailored solutions for various business industries, too. The company offers services for individuals as well. reputation.com  To read our full review of Reputation.com go here.

SEO Image — SEO Image has reputation management services for both businesses and individuals, and interested clients can get a free quote and analysis on the company’s website. SEO Image also offers design services, pay-per-click management and social media services. try.seoimage.com

SEO Valley — SEO Valley’s reputation management services cover both businesses and individuals, and include proactively monitoring your online presence, reducing the presence of negative information and promoting positive content. Other services offered by SEO Valley include website development, SEO and social media marketing. seovalley.com

SEO Inc. — SEO Inc. uses SEO techniques, social media plans and content development to help improve and build your brand’s online reputation. The company also offers Web development services, pay-per-click management, social media marketing, mobile optimization services and more. seoinc.com

SEOP — SEOP’s reputation management techniques include the creation of microsites, social media assets, press releases, syndicated articles and more. In addition to reputation management, the company offers a wealth of digital marketing and Web services, ranging from public relations to affiliate marketing. seop.com

Submitedge SEO — Submitedge SEO offers reputation management services that help push down negative results from the first page of Google using the creation of microsites, blogs, RSS feeds and more. The company also offers several other content writing and SEO services. submitedgeseo.com

VJG Interactive — VJG Interactive’s reputation management services include crisis management and prevention, and brand promotion. The company’s other services include Web development, mobile app development and more. vjginteractive.com

WebiMax — WebiMax’s reputation management services include crisis response, brand preservation and strategic PR. WebiMax also offers several other services, including Web design, social media marketing and email marketing. webimax.com

WebpageFX — WebpageFX is an Internet marketing company that offers services in SEO, social media, design and more. Its reputation management services cover businesses and individuals, and include comprehensive tracking of online commentary about your brand and promotion of positive content. webpagefx.com

– See more at: http://www.businessnewsdaily.com/7901-best-reputation-management-services.html

The Content Marketer’s Toolkit: 35 Tools You Can’t Blog Without

Don’t you wish there was an easier way to blog? From coming up with ideas to writing and promoting, there is a lot that goes into content marketing.

So, how can you facilitate the whole process?

You can use a number of tools that can help you generate ideas, make the writing process easier, and even market your content for you.

Here are 35 of them:

Tools for content discovery

Before you can start writing, you need to come up with ideas, ideally ones that will be popular.

  1. Quick Sprout – if you put in a competitor URL on the home page of Quick Sprout and then click on the “social media” tab, you will see a breakdown of the most popular content your competitor has written. This should help you generate some ideas.
  2. Buzzsumo – type in a word or a phrase, and Buzzsumo will show you the most popular posts around the web that contain that phrase.
  3. Portent – if you are struggling to come up with a cool idea or title, just type in a keyword on Portent, and it will generate catchy titles for you.
  4. Quora – this is a great place to look if you need some inspiration. People ask questions in every industry, and Quora will help you spot the hot ones.
  5. Google Trends – the last thing you want to do is blog on a topic that isn’t popular. Google Trends will point you in the right direction as it shows search volume for different keywords and phrases.
  6. Alltop – not every blog is worth following. Alltop ranks and organizes the top blogs around the web so you can see what others are writing about.
  7. Twitter – most people use Twitter for distribution, but I also use it to see what’s trending.
  8. Pulse – LinkedIn created a product that is like an RSS feed. It allows you to subscribe to specific topics and interests so that you know what is being discussed.
  9. Evernote – as a blogger, you’ll eventually have more ideas than time. With Evernote, you can keep track of all your ideas.
  10. Trello – the more organized you are, the smoother the content marketing process will be. Trello is a great place to organize all of your ideas.

Once you have figured out what to blog on, the next step is for you to start writing.

Tools for writing

If you use the tools below, you’ll find that not only will you write better but you’ll also be able to create content faster.

  1. Google Docs – instead of blogging in WordPress, consider writing your content first in Google Docs. It will help you spot grammar and spelling issues, plus you can collaborate with others when you need help.
  2. Wunderlist – if you want to write list-based posts, check out Wunderlist. It makes it easy for you to create lists on everything.
  3. Meme Generator – who said creating funny images is hard? With a few mouse clicks and keyboard strokes, you can start generating memes in minutes on Meme Generator.
  4. Visual.ly – infographics don’t have to be expensive. Visual.ly will help you create your own.
  5. Infogr.am – graphs and pie charts don’t have to be ugly anymore. You can now create pretty ones that generate social shares.
  6. Skitch – from screen captures to quick photo edits, Skitch is a simple photo editing tool. It may not have as many features as Photoshop, but it is much easier to use.
  7. Uberflip – sometimes you’ll want to create ebooks or PDFs on your blog. Uberflip is a simple tool that will allow you to do so, plus it gives you stats that show you how popular your content is.
  8. TinyMCE – if you prefer blogging within WordPress, this tool will ensure you are using correct grammar and spelling.
  9. Text Broker – ideally, you should be writing your own content, but if you don’t have the time, Text Broker can take care of the writing process for you.
  10. Problogger Job Board – similarly to finding help on Text Broker, you can find freelance writers on Problogger.
  11. Shareist – from capturing content around the web to embedding links and videos, Shareist helps with the whole content marketing cycle. It’s a platform made for small and medium businesses.
  12. Kapost – if you want a tool that does everything, Kapost is worth checking out. It’s worth using if you need help with scheduling and writing, but it can do much more than that.
  13. Editorial calendar – once you get the hang of blogging, you’ll want to use a content calendar to organize publishing of your posts. This will help you spot holes and figure out how often and when you should be blogging.

Now that you’ve nailed down the writing process, it’s time to focus on distribution.

Tools for distribution

Promoting your content doesn’t have to be hard. There are a lot of tools you can use to help you out.

  1. Yoast – search engines are a great source of traffic. Yoast will optimize your blog for you so that you can maximize your rankings.
  2. Buffer – pushing out your content to all of the social sites can be a pain. But with Buffer, you can do so with just one click.
  3. Click to tweet – by making quotes and phrases within your content tweetable, you will get more social traffic. When I tested this out on Quick Sprout, I was able to generate 26% more tweets.
  4. Tweroid – your followers may not be online when you are tweeting. Tweroid will help you determine the optimal twitting time to get the most exposure.
  5. Slideshare – why not turn your content into a presentation? Submitting your content to Slideshare in a presentation format is a great way to get extra traffic and more branding.
  6. Outbrain – if you want to generate more traffic, Outbrain is a good source for cheap traffic. For a few cents a click, you can get more people reading your blog.
  7. Flare – social sharing buttons don’t have to be ugly. Flare lets you take control of the way your sharing buttons look, plus it tells you the number of clicks they get.
  8. GetResponse – email is the best way to generate traffic to your blog. Through GetResponse, you can start collecting emails on your blog and then do an email blast to your list every time you publish a new piece of content.
  9. Google Webmaster Tools – if you want to know where you rank in the search engine results, this is the only tool you need. You can then take the keywords that rank on page one, build some links to them, and increase your rankings.
  10. LinkedIn Groups – one of the simplest ways to get more traffic is to submit your content to LinkedIn groups. Join groups that have over 100,000 members and are in spaces related to yours. Submit your content, and watch your social traffic grow.
  11. Audience Bloom – these guys have an internal tool that helps companies get guest posts. They only charge you when their tool helps you land a guest post from relevant sites. It’s a great way to increase your referral traffic and gain new readers to your blog.
  12. Google Blog Search – through Google’s blog search, you can find relevant blogs within your industry. Once you find a handful of blogs, read their content, and start commenting, providing great information. This will help drive people back to your blog, which will increase your readership.

Conclusion

Content marketing isn’t rocket science. The tools I mentioned above will make it easier for you to generate ideas, write articles, and promote your content.

I’ve tested all of them, and they’ve helped me with the whole content marketing process. Best of all, they help me save hours each week, which allows me to either focus on other marketing initiatives or write more content.

So, what other content marketing tools do you feel are worth using?

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