Profits vs. Profitability: Why You Need to Track Profit Margins

You don’t need an MBA to know there are two basic ways to increase your profits: increase revenues or reduce costs. The smartest businesses implement marketing strategies and cost-cutting measures that do both, but far too many obsess so much over increased sales that they forget about the importance of trimming the fat, and end up actually reducing profits.

Profits Alone Can Be Deceiving

Anyone who’s taken a basic business course knows how to calculate profits. You add up total revenues and subtract total costs, and whatever’s left is your profit. But profit as a measure of business success can be deceiving. For example, Company A spends $900,000 to sell $1 million in products and services, generating $100,000 in profits. Company B spends $400,000 to generate $500,000. The two companies generate the same profit ($100,000), but are they equally profitable?

The simple answer is no. The more a company spends to generate a designated profit, the more vulnerable it is to minor cost shifts, which could quickly put it out of business. Let’s say Company A above spends $200,000 in health insurance costs, and those costs increase by 10 percent. That increases insurance costs by $20,000, reducing profits to $80,000. Company B spends $100,000 in health insurance costs. The 10 percent increase cuts into the bottom line by just $10,000, and profits drop to $90,000. Company B is now making $10,000 more in profit than Company A.

Profit Margins Provide a More Realistic Perspective

It’s important for businesses to track not only profit, but also profit margin. While profits are measured in dollars, the profit margin is measured as a percentage, or ratio, specifically, the ratio between net income (profit) and total sales.

Continuing the example above, Company A has $100,000 in net revenue and generates $1 million in total sales, so its profit margin is 100,000/1,000,000 or 10 percent. Company B also generates $100,000 in net revenue, but its total sales are $500,000, making the profit margin 20% (100,000/500,000). The two companies have the same amount of profit, but Company B is twice as profitable as Company A.

How to Increase Profit Margin

Because profit margin more accurately reflects long-term profitability and a business’s vulnerability to sudden increases in fixed costs (such as insurance, office expenses and taxes), it’s important to track profit margin and implement strategies, which keep it as high as possible.

There are basically two ways to increase a company’s profit margin. First, you can increase the price you charge for your products and services, but this must be done only after a careful analysis of the impact of those increased prices on consumer behavior and total sales. The second and much safer approach is to control costs.

The Importance of Cutting Costs

A minor decrease in costs will improve your profit margin more than a comparable increase in total sales. Company B in the scenario above spends $900,000 to generate $1 million in sales, giving it a profit of $100,000 and a profit margin of 10 percent. If the company increases sales by $50,000 (say, by increasing either pricing or customer base) but don’t decrease costs, its profit increases to $150,000, and the profit margin increases to 150,000/950,000, or 15.8 percent.

If it instead kept sales constant, but reduced cost by the same amount ($50,000), profits once again move to $150,000, but the profit margin now increases to 150,000/900,000, or 16.7 percent. Cutting costs has made Company B more profitable, and less vulnerable, than increasing sales, and it’s generally easier and less risky to reduce costs than to increase sales.

Conclusion

No single strategy is likely to increase a company’s profitability or prospects for long-term success. The most successful companies carefully analyze consumer behavior to determine the best price to charge for products, while simultaneously researching a range of fixed cost-cutting strategies, ranging from outsourcing non-critical job functions to downsizing to carefully researching health care options for their employees. A comprehensive analysis of both price and prudent cost-cutting measures has the greatest chance of increasing a company’s profitability and persistence.

 

The 7 Deadly Sins of Bookkeeping

Accounting is a tedious and often stressful task for business owners. When working on the bookkeeping for a business, mistakes can occur if it is not completed meticulously. When a bookkeeping mistake happens, it provides inaccurate financial data about the company’s finances and may lead to poor business decisions. Accounting errors can also lead to serious budget problems. The guide below provides insight on seven common deadly sins of bookkeeping and how to avoid them.

1. Not Keeping Track Of Receipts

Business owners are sometimes not aware of the importance of keeping their business receipts for accounting purposes. Receipts are crucial evidence that can support tax write-offs to the IRS. Without a receipt, a business may not be able to claim an expense on its tax return. Consider scanning all receipts into the computer as well as keeping the original copy locked in a file cabinet for safekeeping.

2. Inaccurately Logging Major Purchases

Business owners can miss out on several critical tax deductions due to inaccurately logging major merchandise or equipment purchases. The type of tax deduction for business overhead purchases differs depending on the lifespan of the equipment or merchandise of business purchases. For instance, printer paper and ink cartridges are typically categorized as office supplies and immediately written off during the year they are purchased. However, major equipment purchases such as copy machines and office computers can be allocated as long-term assets. The major purchases value can be depreciated over the years as long as the merchandise is still usable.

3. Mixing Business and Personal Finances

When starting a new business, it may be convenient to mix business and personal finances together. However, it is essential to keep all finances for personal and business separate. Business banking accounts should also be separate from personal accounts to avoid inadvertently intermingling finances. Keeping the accounts separate will avoid reporting of inaccurate information, which can lead to an audit by the Internal Revenue Service.

4. Lack of Implementing an Earnings Management Strategy

One common mistake business owners make is taking money from one account and using it for another without reporting and allocating the funds correctly. Bookkeeping and appropriate reporting of cash allocation for investments, expenses and savings is essential to keeping an accurate financial profile and budgeting strategy. The earnings management strategy a business develops should determine the amount of profit a business should reinvest back into the company, payments of large expenses and cash flow needed. The long-term strategy will also enable a business to determine how to allocate cash to each business account.

5. Inaccurate Financial Reports

Inaccurate recording of assets and expenses can lead to inaccuracies within the financial reports. The accountant or bookkeeper should be able to determine the correct business accounting method to use in order to correctly allocate the flow of cash. The cash accounting method is the simpler one because it is used to show the actual distribution of cash that goes into and out of the business. The accrual account method documents income and expenses immediately, rather than waiting until cash is actually exchanged.

6. Allowing Multiple Administrative Access to Accounts

Business owners should never give administrative access to their accounting files to another person. There should be separate access for each person with their own username and password. The individual employee access will provide information on who access the files at any given time and limit the type of access they have within the accounting system.

7. Lack of Multiple File Backup Methods

Many business owners are now relying on the use of cloud computing as a backup for their data and financial information. Although the “paperless” idea is considered environmentally friendly, it may not be advantageous for business information. In short, consider keeping records both online and offline in case data is lost or files have been destroyed.

In order to have a firm grasp of a business’s finances, it is essential to understand the meaning of each account. Consider working with a professional bookkeeping service to determine which procedures and methods are best.

 

Thought Leadership from the Leaders in Virtual Accounting and Bookkeeping Services

Starting a small business requires making important financial decisions that help you plan and manage your business properly. Setting up a good chart of accounts is a large part of your business’s financial plan; it will pay dividends by allowing you to access accurate financial data with just a few clicks of a mouse, and it can be done in-house or hired out to bookkeeping services.

Setting up your chart of accounts

Your chart of accounts can be thought of as a file for all of your financial information; it lists your company’s account names and numbers and is step one in setting up your accounting system. Which accounts you decide to put in your chart of accounts depends upon your business; an inventory account is only needed for companies that sell products, and not for service businesses.

Keep the future in mind when setting up your accounts; you may not have a need for some accounts right now, but make sure your numbering system allows for lots of growth. As a new business owner, you may be the only employee; that may not always be the case. Adding payroll accounts now can keep your books clean and current later.

Use a four-digit numbering system for your chart of accounts and you will have plenty of blank numbers left for adding accounts as needed, and so that each transaction can be properly coded and added to the system. Additionally, you will be able to easily identify the type of account by its number if done correctly.

Account categories and common coding numbers

The chart of accounts will be used to journal all of the business’s transactions and there are five main categories of which accounts can belong: assets, liabilities, revenue, expenses, and owner’s equity. You are setting up your chart of accounts so that it will mirror the format of a company balance sheet.

Your asset category outlines what your company owns. Most computerized systems will start it at 1000 and list current assets first (cash, accounts receivable, inventory) and then fixed assets (buildings, equipment, vehicles), and a depreciation account that will show reductions in value of those assets.

Liabilities track what your company owes and the numbers should start at 2000 for ease of computing; add your current liabilities (accounts payable, sales tax, payroll tax, wages owed) first and then your long-term liabilities (such as mortgages.)

Owner’s equity is typically coded as a 3000 series of numbers and denotes the owner’s investment in the business. Later, you might have investors and need accounts for stock and retained earnings for profit that is reinvested into the company.

Revenue accounts are typically the 4000 series and show sales revenues and other income for your business. You typically need an account for discount, and one for sales returns and allowances as well. There will also be interest income, costs of goods sold, and accounts for shipping and other costs in this block of accounts.

Expenses are the final category and should be coded with numbers in the 5000 series; many people use the IRS Schedule C tax form to set up this category. Your bookkeeper and any outsourced accounting services or tax preparers will be happy about this, as it makes it much easier at tax time.

That is really all there is to it, though the task may at first seem daunting. This chart of accounts will keep your books clean and your data quick at hand whenever you need it. Outsourced bookkeeping services can help keep you on track and your expenses and other transactions coded perfectly if your chart of accounts is clean and easy to use.

 

Looking for more information on outsourcing accounting services? We can help you figure it all out.

 

Five Financial Tips for Newlyweds

Recent research from Roy Morgan indicated that married couples experienced less incidence of stress, anxiety and other mental illnesses than any other type of relationship — even de facto couples. But try telling that to anyone who is going through the financial nitty gritty that comes with getting married!

You don’t just share your love with another; in many cases you are also sharing your savings accounts – and often debts, which can be an intimidating process. With this in mind, let’s have a look at some handy tips for newlyweds and how you can both be smart and stress-free with your finances.

You don’t need to go all in

While many couples do pool all of their finances together, it isn’t always necessary. What many people do is have a joint savings account, as well as each party’s individual account. Once your living costs are determined, you can decide to deposit a certain amount each week into this.

As you’re getting married, it is fair to say you and your partner have established trust, and will have no problem sharing funds in this way. Remember that a joint high interest savings account will also only incur one set of bank fees, which may be more appropriate for you than paying two sets of these with separate accounts.

Make the right considerations

While same sex marriage is yet to be approved on a federal level, many couples will have an inherent financial imbalance based on gender. The Australian Bureau of Statistics’ trend results for average weekly earnings found that the average weekly total earnings for men were $1,678.80. For women, this figure was $1,307.60.

If this is the situation in your relationship, consider talking through with your partner what each person’s contributions towards a joint credit card or your regular bills will be. It’s something that will be different depending on your exact situation, but is worth the discussion. It may also be worth chatting to your accountant about ways to make the most of a  benefit at tax time.

Settle on a common goal

Have you already purchased a home as a couple, or are perhaps considering a home loan to do so? Whatever your long term goals are, make sure you’re on the same page. Saving for a honeymoon may be one party’s goal, while the other may believe putting funds aside for a first home deposit is more important.

Open discussion about financial goals and a clear goal-setting scheme is key. You’re both in this together, and should work towards a common financial goal. This doesn’t mean putting your own dreams by the wayside, however. You can have your individual financial goals as well!

Update your insurance

Whatever your insurance policy or estate planning is before you get married, it will likely need to be updated now that your living situation has changed. Your will, power of attorney, insurance policy and superannuation contributions will all need to be looked at in a new light.

Your premiums may change too. This is all part of the process: Your budgeting is going to change significantly.

Consider your credit card options

Give your credit card a health check and see how yours stacks up to the competitors by using our credit card comparison tools. Many credit card providers give you the option of taking out a second piece of plastic for use by family members, which may mean paying fewer fees. When you get married, you may wish to take up this option so you both have access to certain accounts.

Getting married is a big step, and we’re sure you’ve thought through everything. But it doesn’t hurt to double check, especially when it comes to your finances. Set your goals together, compare savings accounts, incomes and goals, and enjoy a fruitful life achieving your dreams! And as always, don’t forget to shop around for the right savings account, home loan or credit card.

10 SEO Tools for Small Business

Search engine optimization (SEO) is a small business website’s best friend. From driving traffic by ranking higher on search engine results to maximizing content marketing campaigns and improving Web advertisements, SEO can help a business build its brand, expand its reach and, ultimately, increase revenue. SEO doesn’t just happen on its own, however. It requires meticulous planning and Web savvy to be effective. If you don’t know the first thing about SEO, don’t worry. Here are 10 SEO tools to help you understand and improve SEO for your small business.

What better way to improve your SEO than by going straight to the source? As the leader in search, Google offers several SEO tools for small businesses, namely:

  • Google AdWords — Find the right keywords to use based on search volume.
  • Google Webmaster Tools — Get access to detailed reports, website data and a library of resources to improve your website in Google Search results.
  • Google Analytics — Track if and how keywords are driving traffic to your website.
  • Google Trends — Discover what’s currently trending on Google Search and explore trend histories.

If you need help with SEO-friendly keywords, you can get thousands of keyword ideas instantly with a keyword suggestion tool such as Ubersuggest. Start with a single search term and use this free service to automatically find related keywords and keyword phrases to strengthen your SEO. Ubersuggest works by taking your base keyword and expanding it by adding letters or numbers based on real-life search queries. For instance, if your base keyword is “T-shirt,” your keyword suggestions will include: “T-shirt art” and “T-shirt and jeans” (T-shirt + a), “T-shirt business” and “T-shirt brands” (T-shirt + b), “T-shirt company” and “T-shirt custom” (T-shirt + c), and so on. [5 Steps to Building a Great SEO Strategy]

Is content marketing part of your business plan and branding strategy? Scoop.it is a content curation platform that lets you find keyword-based, SEO-rich content that you can publish to your own website, blog, newsletter and social accounts. This service is for businesses that don’t have the time or resources to create their own content, but wish to generate leads and build their brand awareness around content marketing. SEO and Brand Awareness plans for small businesses start at $79.99 per month, which supports up to five team members.

SEO covers everything from your website to social media accounts and everything in between, but this doesn’t mean you need to log in to multiple services to measure performance. Moz Pro, an inbound marketing software, lets you track SEO, social efforts, links, brand awareness and content marketing using a single platform. It includes more than a dozen research and reporting tools to improve SEO, such as Moz Analytics. This feature presents all of your search, social, mentions, inbound links, content and other data in a single place, as well as compares how your website is performing over time and against that of your competitors. The Moz Pro software starts at $99 a month.

How SEO-friendly is your website? Find its strengths and weaknesses for free with WooRank. This website review and SEO tool offers in-depth analysis of your website (or individual Web pages of your site) using metrics like SEO, social media, mobile optimization, usability and more. It also lets you automatically monitor analytics, backlinks, search engine rankings and other key factors to improve website performance. You can check a single website for free, but paid plans with advanced, unlimited reviews are also available, starting at $49.99 a month.

SEO can mean the difference between a website that converts and one that simply collects visitors. Optimizely is a website A/B testing tool that can help you make better decisions on the best ways to use SEO for your website to increase sales and revenue. A/B testing basically tests two versions of your website or landing pages — for instance, a current version versus another with SEO changes — then uses live traffic and visitor data to determine which version is likely to convert. Optimizely plans start at $17 a month, which includes unlimited testing for up to 2,000 monthly visitors.

Don’t know where to start with SEO? Whether you’re an SEO beginner or need a refresher, AdWords and SEO Secrets can help. This iOS app offers a plethora of resources to help you better understand how to use SEO to increase traffic and revenue. It includes more than 30 video interviews with AdWords and SEO experts, as well as a knowledgebase covering topics such as an introduction to SEO, SEO tips, AdWords tutorials and advanced SEO tools and tricks. The AdWords and SEO Secrets app is free from the Apple App Store.

Save time by automating SEO. Inbound marketing software HubSpot offers an all-in-one SEO platform that does everything from SEO analytics to SEO recommendations. One of its standout features is as-you-type SEO, which offers real-time SEO advice as you create content to improve optimization and rank higher on search results. This tool also offers advanced keyword targeting to determine the right keywords, research tools to improve keyword ranking over time, Google+ integration to expand social media reach, and mobile optimization capabilities. HubSpot pricing varies.

SEO doesn’t just apply to websites — social media plays a significant role as well. Use a social media management dashboard like HootSuite to track mentions of your brand, monitor social media traffic and discover relevant, trending keywords across multiple social media networks. Then, use this information to create highly optimized content, posts and status updates to drive further traffic to your website and social media accounts. HootSuite is free for up to three users. Paid plans for additional users and advanced features start at $8.99 per month.

Link building is an essential element of SEO, and highly shareable infographics can help. But you don’t need any coding or design skills to make an eye-catching infographic — DIY infographic creators like PiktoChart let you create professional- looking infographics by simply choosing a template, and then modifying its contents using a drag-and-drop platform. Make sure to craft a visually stunning infographic with high quality content, post it on your website or blog and share it on social media to start gaining traction and build links back to your website.

– See more at: http://www.businessnewsdaily.com/6948-seo-tools.html

The Best Online Marketing Services

Thanks to the Internet, attracting new customers has never been easier for small businesses.

Online marketing gives small businesses the ability to promote their products and services to customers not only in the towns where the companies are located, but all across the country. Internet marketing, also known as online or digital marketing, refers to the use of digital assets for marketing brands and selling products or services, said James Barry, an associate professor of marketing at Nova Southeastern University’s H. Wayne Huizenga School of Business and Entrepreneurship.

“It entails the use of social media, online advertising, search engine marketing and email marketing together as a way to connect with audiences completely through our computers and smart devices,” Barry told Business News Daily.

All of the various online marketing strategies — search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing and link building — are designed to increase a business’s online presence.

Companies using Internet marketing say they have seen tremendous benefits from it. Louis Leibowitz, owner of owner of Walt’s Sleep Shopin Middletown, New Jersey, said online marketing has given the company the chance to make sales throughout the country.

“It offers greater visibility of our products all over the U.S, and it represented a great opportunity to increase our sales, and reach a bigger target market with less costs,” Leibowitz said. “Thus, instead of selling sofa, RV and marine mattresses only to people around Middletown, we now ship orders to states like California, Florida, New York, Texas and so on.”

Online marketing is also significantly cheaper than traditional forms of marketing, such as print, radio or television advertising, according to Leibowitz.

“It is a cost-efficient way to compete with big chains that offer similar products to ours, like Ikea and Walmart,” Leibowitz said.

Rather than conducting online marketing on their own, many small business owners employ Internet marketing services to do it for them. These firms provide a variety of services that help businesses improve their search engine rankings and build a stronger online profile.

Business News Daily’s sister site, Top Ten Reviews, conducts in-depth reviews to help business owners find the best online marketing services. Here are Top Ten Reviews’ top three recommendations for the best online marketing services:

#1. Increase Visibility

Increase Visibility was the highest-rated online marketing service by Top Ten Reviews due to its ability to maximize a website’s efficacy and profitability. The company specializes in a wide range of Internet marketing services, including search engine optimization, pay-per-click advertising, affiliate marketing, brand management and mobile marketing. When working with new clients, Increase Visibility’s experts design a comprehensive campaign to improve deficiencies, maximize the efficacy of the site and boost its traffic. All of the company’s campaigns are planned and customized to suit the needs of each client. In addition to using social media to build relationships with current and potential customers, the service also works to increase traffic through local searches that help build local clientele and brand awareness. Additional services offered include website design optimization, copywriting, and the creation and management of YouTube videos.

Promotion and performance: In order to promote a positive image of its clients, Increase Visibility helps businesses with online brand design and management. This includes blogging and syndication, writing press releases for the media and conducting in-depth analyses of competitors’ websites. In addition to receiving biweekly or monthly reports on the success of their campaigns, businesses can also access campaign statistics every day to ensure things are progressing as desired.

Education and support:Increase Visibility offers clients an instructional blog, as well as links to articles about industry trends and Internet marketing news. The company also provides an educational video and a variety of information related to the services it offers. For those in need of a bit more help, the company provides telephone, email and live chat support for all clients.

Cost: To compare costs, visit Top Ten Reviews’ best online marketing services.

[For a side-by-side comparison of the best online marketing service visit our sister site Top Ten Reviews.]

#2. WebiMax

WebiMax earned high rankings from Top Ten Reviews for its effective practices, customized service and dependable performance. The company offers a variety of Internet marketing services, including search engine optimization, search engine marketing, website design, social media marketing, pay-per-click advertising, affiliate marketing and mobile marketing. WebiMax also employs in-house writers for all content creation and copywriting. For businesses that already have SEO strategies in place, WebiMax provides a dedicated consulting and training team that can boost those efforts. The company prides itself on using only ethical and effective SEO techniques to drive traffic to each business’s site. On-site optimization, link building, social network advertising, contextual search advertising and video SEO are among the other services offered.

Promotion and performance: WebiMax provides an online marketing client center that lets users review their campaigns as often as they like. The dashboard gives clients the opportunity to review reports, rankings and results in real time. WebiMax also has the ability to handle brand management, performance reporting, competitor analysis, blogging, syndication and press-release writing.

Education and support: The WebiMax website features a variety of educational videos, a company blog and a host of services-related information. The firm also provides users help and support via email, live chat, phone and an online form.

Cost: To compare costs, visit Top Ten Reviews’ best online marketing services.

#3. Server Side Design

Server Side Design scored high marks for its focus on search engine optimization and pay-per-click advertising, as well as its ability to serve clients of all sizes. In addition to SEO and PPC advertising, other services the company offers includes website optimization, onsite and offsite Web marketing, copywriting, link building, local search optimization, video SEO, keyword research, affiliate marketing, mobile marketing, contextual search advertising and social network advertising. Server Side Design also designs and manages its client’s social media profiles, including those on Facebook and Twitter. Additionally, the company offers the upLOCAL service, which helps businesses rank prominently on map searches.

Promotion and performance: Server Side Design’s performance reports track a variety of metrics, including site traffic, rankings, social media and pay-per-click results. The company also provides competitor analysis, branding design and management, blogging, and press releases.

Education and support: To better understand each aspect of a campaign, Server Side Design’s website provides information on the company’s entire suite of “up” services, including upRANK for SEO, upLOCAL for maps, upCLICK for PPC and upSOCIAL for social media. Additionally, the company provides an analysis of each client’s website, examining the site’s directory structure, navigation, database, content, file names, metadata and site code.Server Side Design offers telephone, email and live chat support for those needing extra assistance.

Cost: To compare costs, visit Top Ten Reviews’ best online marketing services.

 

Originally published on Business News Daily

30 Internet Marketing Services for Small Businesses

As the Internet has grown in popularity, so too has online marketing.

Online marketing, also known as Internet or digital marketing, involves using the Internet to promote a business. The goal of online marketing is to spread awareness about a business and its products or services via the Internet.

Internet marketing encompasses a variety of different strategies, including search engine optimization (SEO), pay-per-click advertising, reputation management and both social media and content marketing. The majority of businesses today use at least one of these strategies to promote themselves.

Rather than doing the work on their own, many businesses turn to Internet marketing services to help set goals, design strategies and run campaigns. Here are 25 Internet marketing services that tailor their offerings to small businesses.

1st on the List Promotion

1st on the List Promotion is a full-service search engine optimization company based in Canada. The company focuses on search engine optimization, SEO website design and redesign and pay-per-click services.  1st on the List Promotion focuses on making Web page improvements so its clients’ sites are more accessible to search engines and more relevant to the searcher. The company’s search-engine-friendly website design and redesign services encompass usability improvements plus mobile website design so that websites can be easily found and properly displayed across all platforms, including PCs, laptops, tablets and other mobile devices. 1stonthelist.ca

435 Digital

435 Digital is a full-service digital marketing company. Among the services the company offers are search engine optimization, website development, paid search marketing, social media marketing and branded content development. Based in Chicago, 435 Digital also has offices in Pennsylvania, Maryland, Virginia, Connecticut, California and Florida. 435digital.com

Acumium

Acumium is an online marketing company that specializes in developing digital marketing strategies for online businesses of all sizes. Among the marketing services the company provides are search engine optimization, paid search and display advertising, content marketing, Web analytics and reporting and branding, identity and value proposition. Acumium also offers a range of Web development and IT services, such as e-commerce website development, business website development, website design and IT consultancy. acumium.com

All My Web Needs

All My Web Needs is a full-service Internet marketing and Web design company based in Nashville, Tenn. The company’s services revolve around designing and upgrading websites, increasing a site’s visibility on search engines and maximizing exposure online. All My Web Needs’ SEO services include keyword research, customer targeting, visitor tracking, creating title and meta tags, creating site maps and indexes, cross linking, hyperlinking, code optimization, URL normalization, code optimization and increasing page speed. Social networking, Web hosting, domain registration, blogging and display advertising and graphic design are among the other services All My Web Needs offers. allmywebneeds.com

ArteWorks SEO

ArteWorks SEO offers online marketing services to both small and large businesses. The company specializes in search engine optimization, pay-per-click campaigns and social media management. ArteWorks works individually with each client to learn about its business needs, its industry and relevant search engine demographics. When providing social media services, ArteWorks incorporates any number of social media sites into their customized plan, including, but not limited to, Facebook, Linked In, Google+, Twitter, Pinterest, Instagram, YouTube and Tumblr. ArteWorks SEO is based in Austin, Texas. arteworks.biz/

Ask8

Ask8 provides Internet marketing services to small and medium sized businesses. The company’s services include website design, search engine optimization and pay-per-click marketing, email marketing, video marketing and social media management. Other services the company offers are content marketing, logo design, banner design and retail consulting. Ask8 provides potential clients a free, no obligation consultation. ask8.com

Brick Marketing

Brick Marketing, a search engine optimization company, provides a comprehensive approach to white hat SEO marketing, including SEO strategy, competitive website SEO analysis, SEO keyword research, on-site optimization, technical SEO implementation, white hat link-building strategy, content marketing and social media marketing management. The company, based in Boston, serves companies of all sizes, including both B2C and B2B businesses. brickmarketing.com

Bruce Clay Inc.

Bruce Clay Inc. is an Internet marketing company that provides search engine optimization services, pay-per-click advertising management, SEO-friendly Web design, information architecture, and social media and conversion rate optimization services. The company also offers its SEOToolSet, which includes integrated research tools, a comprehensive page analyzer, a search engine ranking monitor and initial link analysis. Bruce Clay Inc. is based in California, but also has offices in Europe, Japan, India and Brazil. bruceclay.com

Customer Magnetism

Customer Magnetism is a full-service digital agency. The company offers a variety of search, social, content and design and development services. Specifically, their services include search engine optimization, link earning, reputation management, paid search engine advertising, local SEO, social media management, social media advertising and social media consulting. Among the other services they offer are content marketing, infographic marketing, email marketing, website design and development and mobile SEO and development. Customer Magnetism is based in Virginia Beach, Virginia. customermagnetism.com

Cyberset

Cyberset is an all-in-one Internet marketing company. Its services include search engine optimization, local Internet marketing, public relations and media marketing, pay-per-click advertising, social media marketing, video marketing, email marketing and mobile marketing. Cyberset also offers a range of website development services, such as custom Web design, e-commerce development, Web-based application development, eBay store design, YouTube channel design, website redesign, information architecture and blog design. Other services offered by Cyberset include analytics conversion tracking, AdWords conversion tracking and automated Google base-feed generation. Cyberset is based in Canoga Park, California. cyberset.com

DigitalSherpa

DigitalSherpa is an online marketing company that specializes in content marketing and social media marketing. Its content marketing services include writing customized and unique content for websites, writing blogs and creating branded social media content. Additional services include social media management, social media marketing analytics and custom-built Facebook and Twitter pages. DigitalSherpa is based in Norcross, Georgia. digitalsherpa.com

Etude Technologies

Etude Technologies is an Internet marketing company based in Cincinnati, Ohio. The company offers a wide range of services designed for small businesses, including creating direct response websites, email marketing, search engine marketing, website analysis and video marketing. etudetech.com

First Port Marketing Solutions

First Port Marketing Solutions specializes in helping small business owners connect with current and future customers on the web. The full-service digital marketing agency works one-on-one with clients and offers website development, search engine optimization services, paid search marketing and social media management especially tailored to the small business niche. firstportmarketing.com.

iMajestic

iMajestic is a Los Angeles-based search engine optimization and Web design company. Among the areas iMajestic specializes in are SEO, pay-per-click optimization, local search optimization, Web development and design, conversion optimization, reputation optimization and management, professional content development and management, linguistic search behavior and social media marketing. imajestic.com

Increase Visibility

Increase Visibility is a California-based full-service digital marketing agency. Among the company’s portfolio of offerings are search engine optimization services, which include keyword research, conversion tracking, website optimization, code optimization, broken link audits, URL structure and formatting, orphaned page checks, HTML code and optimization, and image and data caching. Other services Increase Visibility provides for its clients are social media management, reputation management, local optimization, mobile marketing, pay-per-click management and professional Web development. Increasevisibility.com

Internet Marketing Ninjas

Internet Marketing Ninjas is a full-service Internet marketing and search engine optimization services company. Its Web marketing services include social media marketing, link building, local search optimization, pay-per-click advertising, content creation, Web design and conversion videos. The company offers a variety of SEO and Web tools, including a broken links tool, redirects and site crawl tool, an image and link analyzer, an on-page optimization tool and a social image resizer tool. Internet Marketing Ninjas is based in Clifton Park, New York. internetmarketingninjas.com/

Intrapromote

Intrapromote offers a mix of search engine optimization, social media and content marketing services. The company creates custom strategies for each client, which ranges from small businesses to large brands. Specific search services include website analysis and optimization, keyword research, content marketing and Google + and maps optimization. Social media services include long-term social planning, crisis management planning and execution, community and channel management and in-house staff training. Intrapromote is based in Hudson, Ohio. intrapromote.com

Key Scouts

Key Scouts is a full-service inbound marketing agency providing website promotion services and diverse Internet marketing solutions to clients worldwide, across all major industries. Among the services Key Scouts offers include on-page optimization, pay-per-click advertising, social media marketing, content marketing, reputation management and Web consulting. Based in Oregon, Key Scouts also has an office in Israel. keyscouts.com

Marketeering Group

The Marketeering Groups provides all-inclusive digital marketing packages for small businesses. Packages include search engine marketing, social media marketing, website management and blogging. In addition, the company offers optional services such as graphic design, website updates, email marketing and ad management. marketeeringgroup.com/

The Marketing Zen Group

The Marketing Zen Group is a full-service online marketing and digital PR firm that provides strategy and implementation services for businesses, organizations and nonprofits. The company’s online marketing services include search engine optimization, pay-per-click management, website design and development, social media marketing, email marketing, content marketing, mobile marketing and reputation management. marketingzen.com

Main Street ROI

Main Street ROI provides online marketing services, consulting and training. The company specializes in search engine optimization and Google AdWords management, including specific SEO services in keyword research, competitor analysis, on-page optimization, local SEO optimization, blogging, white hat link building and SEO penalty repair. In addition, Main Street ROI sets up and manages Google AdWords campaigns for clients both big and small. mainstreetroi.com

Netmark

Netmark provides a wide range of services, including search engine optimization, pay-per-click management, conversion rate optimization, conversion value maximization, social media marketing, comparison shopping, reputation management, email marketing, mobile marketing, consultation services and premium hosting. In addition, Netmark also offers web development, with staffers who specialize in php, asp, application development and website design. netmark.com

Search Agency

Search Agency is a Web.com company that specializes in online marketing for small businesses. Among the services offered include natural search engine optimization, link building solutions, pay-per-click management, SEO consulting, social media marketing, reputation management, local search optimization, and tracking and website analytics. Search Agency also provides website design and redesign services. The company also offers a variety of free SEO tools, including competition reports, page rank checkers and link popularity checkers. submitawebsite.com/

SEO Image

New York-based SEO Image offers a wide range of online marketing services to both small businesses and large corporations. The company specializes in search engine optimization, pay-per-click advertising, social media marketing and reputation management. SEO Image’s search engine optimization services include SEO audits, conversion marketing, content marketing and mobile SEO. Its social media marketing revolves around establishing brands in social circles so visitors gain an understanding of the business and what it has to offer. try.seoimage.com

SEOP

SEOP is a digital marketing agency that offers a wide range of services, such as search engine optimization, pay-per-click management, mobile marketing, social media marketing and reputation management. The company’s services also include link building, affiliate marketing, Google analytics and website development and copywriting. SEOP has its own lab where it tests more than 10,000 different websites in order to see in real time how their SEO impacts against the algorithm shifts. This allows the company to collect data faster and test what works before it becomes a large-scale rollout of the newest algorithms. Based in California, SEOP also has offices in New York and London. seop.com

Server Side Design

Server Side Design, also known as SSD Fair Marketing, is a Texas-based website marketing and website advertising company that specializes in search engine optimization, pay-per-click advertising, social media marketing, local marketing, mobile marketing and video marketing. The company’s SEO and social media marketing campaigns are tailored to meet each of its client’s goals. Fairmarketing.com

Steven Cortez Digital Marketing Consulting

Steven Cortez Digital Marketing Consulting offers a range of small business services, including online marketing, search engine optimization, pay-per-click management, email marketing, web design and graphic design. The company provides all potential customers with a free consultation. stevencortez.com

Straight North

Straight North is a digital Internet marketing agency that provides firms throughout the U.S. with a wide range of online marketing services, such as search engine optimization, pay-per-click management, display advertising and email marketing. Specific SEO services include keyword research, on-site optimization, content marketing and link building. The company’s display advertising services include retargeting, contextual targeting and site targeting. Straight North also offers Web design and development services. https://www.straightnorth.com/

Updentity

Updentity provides online advertising solutions for non-profit organizations and for-profit businesses. The company creates one-of-a-kind advertising campaigns for specific organizational goals and objectives. In an effort to provide low cost, to no cost online advertising, Updentity pairs nonprofits with for profit sponsors. The company, an operating unit of Bashpole Software, Inc., also performs marketing functions including database cleaning and lead generation. updentity.com

WebiMax

WebiMax offers businesses of all sizes a range of online marketing services, including search engine optimization, search engine marketing, paid search advertising, social media advertising, social media monitoring, website design and development, reputation management, link removal, email marketing and lead generation. When working with its clients, WebiMax starts with a strategy and discovery phase and then creates a complete marketing plan encompassing development, design, implementation and analytics. Based in New Jersey, WebiMax also has offices in New York City, London and Sydney. webimax.com

WebMetro

WebMetro provides services to all types of businesses, ranging from online companies to Fortune 500 corporations. The company specializes in search marketing, user engagement and online media. Its search marketing services include search engine optimization, pay-per-click advertising, content marketing, mobile search optimization and comparison search. Among its user engagement offerings are creating landing pages, building microsites, conversion rate optimization, prospect cultivation and social marketing. WebMetro’s online media services include display advertising, email advertising, social advertising, video advertising and affiliate advertising. WebMetro is based in San Dimas, California. webmetro.com

– See more at: http://www.businessnewsdaily.com/7168-internet-marketing-services.html

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