New Wireless Sensor Monitors Compressed Air Systems with Ease

Compressed air is used in many power-generation applications, especially for the instrumentation of valves. An under-performing compressed air system, or air that is contaminated with oil or water, leads to pressure drop, a main cause of increased energy consumption and the reduced efficiency of air-driven tools and equipment.

A compressed air system keeps many key processes running smoothly—as a result, it also represents one of the highest operational costs for a power generation facility because of the energy it consumes. Keeping them well-maintained, however, can be challenging, especially with complex, large-scale, compressed air systems. The standard maintenance approach relies on wired solutions or individual sensors with digital readouts. These must be routinely monitored, which can be labor- and time-intensive, especially for sensors in remote or hard-to-reach areas.

To streamline this process and reduce operational costs, Parker Hannifin has developed Transair powered by SCOUT Technology, a remote condition monitoring system that is used with Parker’s quick-connection, no-leak aluminum pipe systems. This wireless condition monitoring system is the first of its kind for the power generation industry. Facilities personnel can monitor the critical functions of their compressed air piping systems remotely. Slight system changes are recognized in real time before they become big problems, allowing for quick, inexpensive intervention—improving productivity, reducing downtime, and minimizing scrap.

Metrics matter

SCOUT Technology provides critical data on five key performance metrics: pressure, power, temperature, humidity, and flow. A user-friendly, cloud-based web-based interface makes it easy to view and analyze data 24/7. End users can receive both a quick snapshot and a complete in-depth analysis of compressed air performance at any time.

Being able to accurately monitor compressed air data is critical for maintaining top performance, especially as compressed air systems grow and become more complex over time. Monitoring this information allows personnel to identify and mitigate performance issues before they damage expensive equipment and cause unscheduled downtime. The payoff is reduced operational costs and job-critical equipment that lasts longer.

Reduce maintenance, reduce cost

Compressed air systems play a vital role in ensuring plant reliability and round-the-clock operation, whether it involves the transportation and distribution of natural gas to the consumer or the production of electricity from power plants and hydroelectric dams.

Improving compressed air system performance and reducing energy costs requires a systematic approach to analyzing both the supply and demand sides of the system. As much as 85 percent of the total cost of a compressed air system is energy—therefore maximizing efficiency and productivity of that system makes a big difference to the bottom line. Remote, wireless monitoring of key performance metrics allows operators, supervisors, and managers to make real-time adjustments and repairs to the compressed air system proactively based on system data, preventing higher maintenance costs and unscheduled downtime.

Improve Solar Panel Maintenance and Condition Monitoring Efficiency

You can’t tame the wind, but you can make its damage easier to detect.

Solar glass is pretty tough stuff. It’s built to withstand a lot, but a strong gust of wind can sometimes be enough to do serious damage. Even though a panel’s tracker is designed to handle a certain amount of pressure, a particularly strong gust can instantaneously apply more pressure than the tracker can handle. Without that hydraulic “give” to compensate for the gust, there is the potential for structural damage to the panel itself.

Sensors that reduce manual checking

When you’re responsible for an array of thousands of panels, you don’t want to have to manually check each one for possible damage after a windy night. Fortunately, the Industrial Internet of Things (IIoT) is driving an influx of smart sensors that allow maintenance staff to quickly and easily narrow down their search.

Pressure sensors applied to trackers can take consistent readings of each tracker’s hydraulic load and transmit that information to a wireless diagnostic monitoring device that’s within range. With a historic readout of the pressure applied to a tracker, users can identify spikes in pressure beyond what a tracker can handle, which is a good indicator of potential structural damage. This helps to pinpoint exactly which panels need immediate attention, increasing maintenance efficiency.

Monitor solar trackers

A reliable condition monitoring solution can also help monitor solar trackers for steady increases in pressure trends. The trending data can show when a tracker is working harder to keep a solar panel in its proper position, which can indicate a faulty part that needs to be replaced before the whole unit breaks down.

Parker Hannifin has developed technology specifically for tracking pressure and other asset conditions. Contact Parker today to see how its SensoNODE™ Blue sensors and SCOUT™ Mobile software can improve condition monitoring for your predictive maintenance strategy. Learn more here

Is the end goal BIM + ERP integrated?

BIM is driving us all towards an integrated data-driven digital world. So where does ERP fit in? What type of solution do you need to support this new digital-driven world?

Traditional ERP has a poor track record in the construction industry so what is the answer?

BIM is the hottest topic in town!

The focus on BIM so far seems to be mainly about the asset handover process and providing a standards-based handover of consistent data to the asset owner or operator. While there is a lot of pain being felt at the handover stage of the asset’s life there seems to be little discussion about how BIM and your other business systems should interact.

If the real BIM objectives are to deliver projects faster and at a lower cost we need to integrate all stages of the project process with BIM and move to the vision of implementing a 4,5, and 6D implementation of BIM.

This means changing the way we work and implementing new integrated processes and systems. 3D models such as BIM models are only one element of this story.

So maybe the question is – how should BIM work with ERP?

By ERP I don’t mean simply a back office solution for Finance and Human Resources. True ERP is a fully-integrated process covering all the business processes and functions involved in building or maintaining assets.

For example, how should your other business processes integrate with the BIM model such as procurement, project management, project cost control, sales and sub-contract management, variation control, estimating, bid management, material control, plant and equipment hire, construction management, asset and facilities management?

The 3D model data should be the master asset data source to drive the project lifecycle process before we reach the handover process as well as a major piece of the story for the ongoing operation and maintenance of the assets.

One of the big questions here is where would the BIM data go in a traditional ERP solution?

Most ERP solutions have no natural home for this data.

Perhaps the problem here is that most ERP solutions have only been implemented as a corporate finance and human resources solution in the construction sector. Why is this the case?

One view is that most ERP solutions are based on a manufacturing concept and therefore are a poor fit to the construction project and asset lifecycle process.

So perhaps we need to start with making sure we have a set of business systems that match the needs of the industry that properly support a project and asset lifecycle centric business.

Without this solid foundation reaching the real end goal is going to be very difficult or impossible to achieve.

Discover more about what to consider in our complimentary white paper.

Talking hands-free with your enterprise software from your car

I have been in the enterprise software business for almost 20 years where the dominant user interaction has been through keyboards and screens in different sizes and form factors. It started with desktop computers with big monitors, then laptops, then smartphones and tablets. What’s next?

Whatever innovation we have seen throughout the years, talking remains a natural way to communicate (teenagers excluded, probably), so we thought that IFS Labs should explore the opportunity for you to start talking to your enterprise software.

Talking as a user experience can raise productivity

Thanks to the internet and cloud services, data can be accessible to anyone at any time. You don’t need to be stuck at your desk to browse social or business data. Undoubtedly, this makes you more productive.

However, you are still stuck behind the screens and keyboards on your smartphone, tablet or laptop and have been so for the last three decades. There are situations when you are not allowed to use your phone, but still need to access business data to keep productivity up: when driving your car, for instance, or wasting your valuable time in a traffic jam.

When is talking a good user experience?

There are a number of situations when voice has the greatest potential. It might not necessarily be the only user experience in a given scenario, but a great complementary one.

For instance:

  • Users with various disabilities who cannot see or use a keyboard and a screen.
  • Users who are in eyes-busy and hands-busy situations such as driving a car, wearing protective gloves preventing them from touching a device, or getting instructions when repairing complex equipment.
  • Users who need a very simple UI (think Google search, Siri or Cortana) where you don’t get paralyzed by lots of menus or buttons but instead just ask the system simple questions and the system will guide you through your queries.

Traffic statistics and potential returns

Even if new technologies can offer cool new things, I’d like to see if there are some potential earnings to be made.

Using the TomTom Traffic Index, we can see facts on how traffic jams in major cities delay people, and how this time can also potentially be used in a more productive way, instead of spending your energy swearing at traffic.

I talk to Google Translate to order sushi and a beer in Tokyo

Let us step outside the comfort zone of enterprise software to explore how we use voice interaction already today.

If I need to get in contact with my broadband supplier at home, I first navigate through voice interaction in their support center to explain the issue. It’s convenient and works very well.

The Google Translate app can help me to order sushi and a beer in Japanese as I frequently visit IFS partner NEC in Tokyo. It’s a bit embarrassing, but fun.

What are your thoughts on how talking can be an improved user experience for enterprise software? Feel free to share your views in the comments section.

The Content Marketer’s Toolkit: 35 Tools You Can’t Blog Without

Don’t you wish there was an easier way to blog? From coming up with ideas to writing and promoting, there is a lot that goes into content marketing.

So, how can you facilitate the whole process?

You can use a number of tools that can help you generate ideas, make the writing process easier, and even market your content for you.

Here are 35 of them:

Tools for content discovery

Before you can start writing, you need to come up with ideas, ideally ones that will be popular.

  1. Quick Sprout – if you put in a competitor URL on the home page of Quick Sprout and then click on the “social media” tab, you will see a breakdown of the most popular content your competitor has written. This should help you generate some ideas.
  2. Buzzsumo – type in a word or a phrase, and Buzzsumo will show you the most popular posts around the web that contain that phrase.
  3. Portent – if you are struggling to come up with a cool idea or title, just type in a keyword on Portent, and it will generate catchy titles for you.
  4. Quora – this is a great place to look if you need some inspiration. People ask questions in every industry, and Quora will help you spot the hot ones.
  5. Google Trends – the last thing you want to do is blog on a topic that isn’t popular. Google Trends will point you in the right direction as it shows search volume for different keywords and phrases.
  6. Alltop – not every blog is worth following. Alltop ranks and organizes the top blogs around the web so you can see what others are writing about.
  7. Twitter – most people use Twitter for distribution, but I also use it to see what’s trending.
  8. Pulse – LinkedIn created a product that is like an RSS feed. It allows you to subscribe to specific topics and interests so that you know what is being discussed.
  9. Evernote – as a blogger, you’ll eventually have more ideas than time. With Evernote, you can keep track of all your ideas.
  10. Trello – the more organized you are, the smoother the content marketing process will be. Trello is a great place to organize all of your ideas.

Once you have figured out what to blog on, the next step is for you to start writing.

Tools for writing

If you use the tools below, you’ll find that not only will you write better but you’ll also be able to create content faster.

  1. Google Docs – instead of blogging in WordPress, consider writing your content first in Google Docs. It will help you spot grammar and spelling issues, plus you can collaborate with others when you need help.
  2. Wunderlist – if you want to write list-based posts, check out Wunderlist. It makes it easy for you to create lists on everything.
  3. Meme Generator – who said creating funny images is hard? With a few mouse clicks and keyboard strokes, you can start generating memes in minutes on Meme Generator.
  4. – infographics don’t have to be expensive. will help you create your own.
  5. – graphs and pie charts don’t have to be ugly anymore. You can now create pretty ones that generate social shares.
  6. Skitch – from screen captures to quick photo edits, Skitch is a simple photo editing tool. It may not have as many features as Photoshop, but it is much easier to use.
  7. Uberflip – sometimes you’ll want to create ebooks or PDFs on your blog. Uberflip is a simple tool that will allow you to do so, plus it gives you stats that show you how popular your content is.
  8. TinyMCE – if you prefer blogging within WordPress, this tool will ensure you are using correct grammar and spelling.
  9. Text Broker – ideally, you should be writing your own content, but if you don’t have the time, Text Broker can take care of the writing process for you.
  10. Problogger Job Board – similarly to finding help on Text Broker, you can find freelance writers on Problogger.
  11. Shareist – from capturing content around the web to embedding links and videos, Shareist helps with the whole content marketing cycle. It’s a platform made for small and medium businesses.
  12. Kapost – if you want a tool that does everything, Kapost is worth checking out. It’s worth using if you need help with scheduling and writing, but it can do much more than that.
  13. Editorial calendar – once you get the hang of blogging, you’ll want to use a content calendar to organize publishing of your posts. This will help you spot holes and figure out how often and when you should be blogging.

Now that you’ve nailed down the writing process, it’s time to focus on distribution.

Tools for distribution

Promoting your content doesn’t have to be hard. There are a lot of tools you can use to help you out.

  1. Yoast – search engines are a great source of traffic. Yoast will optimize your blog for you so that you can maximize your rankings.
  2. Buffer – pushing out your content to all of the social sites can be a pain. But with Buffer, you can do so with just one click.
  3. Click to tweet – by making quotes and phrases within your content tweetable, you will get more social traffic. When I tested this out on Quick Sprout, I was able to generate 26% more tweets.
  4. Tweroid – your followers may not be online when you are tweeting. Tweroid will help you determine the optimal twitting time to get the most exposure.
  5. Slideshare – why not turn your content into a presentation? Submitting your content to Slideshare in a presentation format is a great way to get extra traffic and more branding.
  6. Outbrain – if you want to generate more traffic, Outbrain is a good source for cheap traffic. For a few cents a click, you can get more people reading your blog.
  7. Flare – social sharing buttons don’t have to be ugly. Flare lets you take control of the way your sharing buttons look, plus it tells you the number of clicks they get.
  8. GetResponse – email is the best way to generate traffic to your blog. Through GetResponse, you can start collecting emails on your blog and then do an email blast to your list every time you publish a new piece of content.
  9. Google Webmaster Tools – if you want to know where you rank in the search engine results, this is the only tool you need. You can then take the keywords that rank on page one, build some links to them, and increase your rankings.
  10. LinkedIn Groups – one of the simplest ways to get more traffic is to submit your content to LinkedIn groups. Join groups that have over 100,000 members and are in spaces related to yours. Submit your content, and watch your social traffic grow.
  11. Audience Bloom – these guys have an internal tool that helps companies get guest posts. They only charge you when their tool helps you land a guest post from relevant sites. It’s a great way to increase your referral traffic and gain new readers to your blog.
  12. Google Blog Search – through Google’s blog search, you can find relevant blogs within your industry. Once you find a handful of blogs, read their content, and start commenting, providing great information. This will help drive people back to your blog, which will increase your readership.


Content marketing isn’t rocket science. The tools I mentioned above will make it easier for you to generate ideas, write articles, and promote your content.

I’ve tested all of them, and they’ve helped me with the whole content marketing process. Best of all, they help me save hours each week, which allows me to either focus on other marketing initiatives or write more content.

So, what other content marketing tools do you feel are worth using?

Content Marketing Tools: The Ultimate List

Demand for businesses to provide their readers with the best content available is on the rise and 76 percent of marketers increased their content marketing budget in 2015. Because of this, the content marketing tools universe has expanded.

I have attempted to put together a map of content marketing tools available to online marketers.  My hope is that this will help guide you through the many content marketing technologies and tools alike to the right one that fits your needs.

This Ultimate Content Marketing Tools List has been updated as of July 30, 2015 to include over fifty new tools and several new categories including advocate marketing, event marketing and Content Marketing Platforms.

Click to enlarge the graphic and zoom in.

Why am I doing this
There has been a major growth of content marketing tools available to content marketers.  While many of these tools have existed for years prior to the advent of content marketing and would normally be deemed as simply internet marketing tools, many of them are rechristening themselves as content marketing tools.

Yet many of these tools are quite different from each other and serve vastly different purposes within content marketing.  Some technologies may help create content, some may help distribute your content, yet others may help you simply measure the effectiveness of your content marketing.  Based on attending dozens of content marketing conferences over the years, I have seen most marketers, and even analysts, not know where to start or how to make sense of the universe of content marketing tools.

Hasn’t this been done before?
A few dedicated folks have attempted to put together comprehensive collections of content marketing tools.  But I have found each of these attempts to have fallen short in one regard or another.  Some have been limiting in the amount of tools they covered, while others have been comprehensive but have not grouped the tools together in an intuitive manner.

Regardless here’s a list of honorable mentions of people and organizations who have done this in the past:

  • Everything PR.  In January of 2013, Everything PR put together a list of 100 Content Marketing tools.  While it’s one of the most comprehensive lists, I have seen, it doesn’t strictly list “tools” in the sense of technologies. Many of the entries are resource sites and blogs such as the Content Rules Blog or events such as Content Marketing World 2013.  While such resources can be helpful for marketers, they are not strictly tools.  The list also makes no attempt to organize and group together tools.
  • Eloqua. In December of 2012, Eloqua published an infographic called the Social Business Shift.   While it’s a nice graphic, it doesn’t strictly focus on content marketing and instead focuses on tools with a social component such as Kiva and Kickstarter for crowd funding or Taleo for talent sourcing.
  • Altimeter. In April of 2013, Rebecca Lieb of Altimeter started a list of 15 content marketing vendors.  We were flattered to have Curata included in the initial list. More recently, Altimeter has published a content marketing vendor landscape that includes over 100 tools. However, this list does not include some of the broader categories we have included here.
  • Content Amp. Also in April of 2013, Content Amp, a UK based content marketing agency created an impressive and visually appealing infographic with a wide variety of content marketing tools with an attempt at groupings as well.  While this is perhaps the best map of the content marketing vendor set I have seen, it is still lacking in the number of vendors covered and the categories.  For example, it missed content curation tools entirely and has a confusing category called Curated Content & Forums that including technologies such as the commenting system Disqus, which have no relevance to curated content.  The infographic is not strictly restricted to “tools” and has a category for content marketing agencies (which also includes Content Amp).

I have been piecing together this graphic for several months now, but it’s hard to keep up with the rapidly evolving space of content marketing tools.  Here are a few disclaimers and areas where things could be better.

  • It’s not comprehensive. For every tool you see in the map, there is a long tail many other tools that are similar or performs parts of functions of the tool included in the graphic.  I have tried to include the tools that I feel stand out the most of their categories. For a further breakdown of some of these categories, see the following lists:
  • It’s not as clear cut as it seems. There are many tools that fall into multiple categories, but I have placed them in the category that represents them the best.  For example, Marketing AI measures analytics for your content, then helps you better optimize your content.  In this case, should Marketing AI fall into Analytics or Optimization tools group? In this case, I placed them in the Analytics group.  However, is a relatively similar tools, which I decided to place into the Optimization category.

It’s not complete. I am sure there are entire categories missing here. I hope you will recommend and suggest additions to this map.

Website Analytics 

Webtrends – This digital marketing company offers tools for measuring and optimizing digital campaigns. Webtrends offers analytic intelligence including customer intelligence and behavioral segmentation, targeting and  scoring, and more.

Mixpanel – Instead of measuring pageviews, this analytics tool measures actions such as searches or shares to gain greater insights into user behavior.

Woopra – Using real-time stats that can be broken down to an individual-level view, Woopra helps brands tracks visitors across multiple devices and build comprehensive timelines for every user.

Kissmetrics – This ecommerce customer intelligence tool person-centric data in real time and ties anonymous activity to known activity once a visitor becomes a customer.

Google Analytics – Google’s web analytics tool allows companies to customize reports, measure the impact of social media and mobile on website traffic, and measure conversion rates.

Docalytics – Cloud-based platform that allows departments across a company to view documents, review analytics and track leads.

Simplereach – By collecting real-time data, this tool helps track the impact of digital content and allows users to gain insight into what direction they should take their created content strategy. – This predictive analytics tool empowers publishers to track the performance of authors or topics, capitalize on web trends, promote in-demand content, and tap into the potential of recommended topics.

Trial Fire – This visual editor for analytics helps marketers circumvent coding their website in order to put tracking on different pages.

Social Media Analytics 

Curalate – This tool uses data to allow users to discover which images in Pinterest and Instagram are most engaging for their audiences.

Social Bakers – View metrics and statistics for Facebook, Twitter, Google Plus, YouTube and LinkedIn.

Visible – This social intelligence solution lets users monitor, analyze and engage with topics across social media platforms.

CrowdBooster – Track your company’s social media engagement with information about interactions, follower growth and more.

Nuvi- Nuvi provides real-time data visualizations that portray social chatter in a way that is easy to understand and show to others.

Trendspottr – This tool uses real-time data to identify trending information across social media platforms before these topics become popular.

TrackMaven – This tool gathers together information on your competitors from across all social media channels into one platform.

Simply Measured – This tool helps users analyze social media posts across nine different platforms by creating comprehensive reports, such as a competitor comparison analysis.

Crimson Hexagon – Use Crimson Hexagon to measure the impact of past social media campaigns and improve future campaigns by backing up changes with data.

Rival IQ – This analysis tool helps optimize content promotion by reporting on past and competitor performance.

Zuum – Get insights into competitor content on social media with this tool that identifies viral content and popular influencers.

SumAll – This tool measures your social channels, websites and eCommerce to provide you with a complete look at the success of all online initiatives.

IBM Social Analytics – Analyze and predict customer behavior with this tool from IBM, which also allows you to create custom social media campaigns.

Web Analytics

Quantcast – Users will receive audience insight through geographic and demographic data, in addition to information about interests and related website activity.

Alexa – This web traffic tool provides traffic data and global rankings for commercial websites.

Compete – Gain insight into the competition by examining what websites and keywords others are using to drive traffic online, compiling lists of the top websites based on a variety of metrics, and tracking online market share by industry.

Funnel Analytics

Full Circle CRM– A marketing performance management tool that gives Salesforce users insight into their overall marketing impact.

Squeeze CMM – Measure the ROI of content with this tool that generates reports and tracks audience activity and interests.

Insight Squared – An all in one analytics software for sales, finance, marketing and support data.

Bright Funnel – B2B Platform that allows CMOs to attribute, forecast, and benchmark their demand generation efforts

SEO Analytics

Raven Tools– Report on all marketing campaigns using metrics that pertain to SEO, PPC and social media.

SEM Rush – This tool gives users the ability to track keywords across both paid and organic search campaigns.

moz – This platform enables users to monitor social media, manage SEO campaigns, and more.

BrightEdge – Measure and improve the SEO of your site with this content performance tool.

MarketMuse – Allow MarketMuse to crawl your site and identify gaps in content, find prominent keywords and determine how your site stacks up against competitors.

gShift – Gauge your company’s web presence with this analysis tool, then use these insights to improve the discoverability of your brand on search and social.

SerpStat – This software conducts in-depth competitive analysis based on SEO performance through domain lookup.

Marketing Automation

Pardot – This lead management tool lets marketers and salespeople move prospects through the sales funnel by creating automated targeted messaging that based on prospects’ activity.

Genius – Sales and marketing people can collaborate using this online-sales lead tracking software system to send personalized campaigns, see who’s visiting the website or opening emails, and assess prospect interest for follow up.

Marketo – This marketing automation tool integrates email, social media, offline events, content, and more, helping sales and marketing teams prioritize prospects based on demographic and behavioral criteria, measure performance of marketing campaigns, and more.

Eloqua – The flexible campaign editor offers a whiteboard-like canvas where users can drag and drop elements such as email, segments, actions, and more to create smart marketing campaigns.

Act-on – This cloud-based platform helps marketers organize campaigns, integrate marketing into sales and support systems, and measure results.

Silverpop – Using this digital marketing platform that unifies marketing automation, email, social media, and mobile, marketers can carry conversations across multiple devices and measure return on relationships.

HubSpot – Marketers use this integrated inbound marketing system to create personalizable landing pages, emails, web pages, and more, plus tap into HupSpot’s vast knowledge base around content marketing best practices.

Bislr – With this marketing automation tool, users can draw collaborative automated campaigns on a whiteboard, listen to prospect behavior and create database prospects through social media hashtags and keywords.

AutoPilot – Multi-channel marketing automation software for email, SMS and direct mail.

Route – This tool serves as a marketing and sales automation system to convert leads into customers.

Right On Interactive – This lifecycle marketing automation software uses a Customer Lifecycle Map™ to help their users visualize where their prospects and customers are in their lifecycle/journey with the organization.


Monetate – Turn real-time into relevant digital experiences by taking a snapshot of every visitor, creating multivariate tests and rules-based product recommendations, and more.

Demandbase – Create targeted, relevant conversations with buyers at every stage, personalize the web experience, segment and analyze companies and more using this B2B marketing tool.

40 Nuggets – Harness marketing automation strategies, audience-analytics, and predictive intelligence to personally engage with and tailor content to each customer.

Resonance – This tool retargets content for your audience, and keeps your messaging in front of them, by tracking what your site visitors are viewing and making them aware of more relevant content.

Idio – Improve content marketing strategy by examining specific customer interests and increasing the engagement of content.

Email Marketing Tools

Constant Contact – Design professional-looking emails, grow and manage your email list, and track results. In addition to email, Constant Contact offers tools for social campaigns, online surveys, and more.

iContact – Create HTML emails and signup forms, send campaigns to customers inboxes, track email campaigns, and more. iContact also offers social social media marketing tools.

Campaign Monitor – Customize your email template, send campaigns, conduct A/B testing, integrate with your blog, and more.

Vertical Response – This free tools enables companies to send emails and newsletters that are responsive on all platforms.

RapidMail – RapidMail is an email newsletter software that also delivers statistics and insights needed to grow a subscriber base.

Sales Panda – This tool help to create better marketing collateral, improve SEO and share relevant content on social media to build your sales pipeline.

GetResponse – GetResponse is an email marketing software that assists in the design and distribution of content for better consumer engagement.

Emma – This email marketing software offers several different editions, customized for businesses, agencies, non-profits and universities.

MailChimp – Use this email marketing software to create a subscriber base, automate and personalize emails.

Sales Enablement 

Seismic – This tool helps users make sure all of their content is up to date and relevant to create polished presentations and forecasts.

Savo – Savo benchmarks users’ sales enablement process against the industry they’re in and has a set of integrated sales enablement tools to accompany an organization’s existing process.

Docurated – This tool helps to create presentations with repurposed content and surfaces users’ most relevant content to be included.

Postwire – This solution helps marketers post, edit and share various types of content on their page and manage relevant content for their sales teams in one spot.

Qvidian – These sales enablement solutions help businesses reduce the sales team onboarding time and allow these teams to collaborate more efficiently.

Jive Software – This software allows teams across a company to collaborate in one workspace to get collateral out the door quickly, stay organized and better enable sales.

SalesFusion – Use SalesFusion to align marketing and sales with lead scoring, marketing automation and much more. This tool that was created specifically for mid-sized B2B companies.

Social Media Management & Listening

Sprinklr – Large global companies use this social media management system to engage with customers, connect with CRM systems, build custom widgets, publish and manage content, and more.

Tweetdeck – Track brand mentions and hashtags, manage multiple Twitter accounts, schedule Tweets, and more all in a single Twitter platform.

Hootsuite – Manage multiple social media accounts, analyze social media traffic, track brand mentions, collaborate with other team members, and schedule messages and tweets through this social media management tool.

Buffer – Add articles, photos, and video, and this social media tool will automatically post the content on your social media accounts throughout the day.

Topsy Pro – This tool allows users to track tweets over the last several years, discovering popular topics, trends and experts.

Sprout Social– This management tool lets multiple users schedule, publish and analyze social media posts across several platforms.

Social Bro – Follow trends on Twitter and capitalize upon them with this fully functioning twitter listening and publishing tool.

Salesforce Marketing Cloud – Find and analyze what’s being said about your brand, along with your competitors, with this monitoring tool to find out what customers want, what content is working and how to keep up with the conversation.

Social Mention – Social search engine that searches for and analyzes real-time aggregated content across 100+ social media platforms.

Bottlenose – Users are able to track what’s trending in their industry and get warnings about breaking news stories using advanced topic discovery and NLP (Natural Language Processing).

Spredfast – This tool creates company-wide social media collaboration & monitoring and configures social analysis reports.

Meltwater Buzz – This social media marketing SaaS combines monitoring & analytics with engagement to give users a complete lifecycle approach to social media community management.

Marketwired Resonate – With this platform, users are connected to their industry marketplace in real time through social media and traditional distribution.

CisionPoint – PR software that helps users reach their audiences and manage campaigns across traditional, digital and social media.

Mr. Social – Schedule and manage social media updates across several platforms with this tool that also suggests posts for your target audience.

Mentia – This tool helps you find relevant content and schedule social media updates to earn a better ROI.

MavSocial – Free social media platform for managing distribution.

Post Planner – This tool makes it easy for marketers to find & post content to social media consistently, while getting predictable and measurable results.

ReachPod – This platform helps to monitor and manage web presence and social media accounts

Social Media

Twitter – With over half a billion registered users, Twitter lets users post messages of up to 140 characters, share photos and videos, create custom lists, send direct messages, and more.

Facebook – This social media platform has over a billion users and lets users connect with friends, share links, photos, videos, and events, join groups, and more.

Pinterest – Pinterest users share and tag images and videos on customizable boards, follow brands and individuals, “repin” images, and more. Pinterest has nearly 50 million users.

LinkedIn – A business-focused online network that includes features such as sharing links, adding connections, joining groups, writing recommendations, searching for connections by company, industry, skills, and more.

Google+ – Google’s social network that allows users to set up hangouts using video chat, create “circles” of people for organizing contacts and targeting messaging, and more.

Offerpop – Offerpop is a social media platform for businesses to recruit, engage and convert customers.

For a deeper dive into content promotion tools, consult our ultimate list.

Blogging & CMS

Percussion – This streamlined CMS offers editable templates, shared assets, versioning, automatic link management, drag and drop editing, and more, enabling content producers to simplify their content editing and publishing process.

Tumblr – Known for its community of content creators and curators and its capabilities for sharing multimedia content, this microblogging platform hosts over 100 million blogs.

WordPress – This popular CMS and blogging software lets users create custom themes, add plugins, publish content, moderate comments, and more.

Livejournal – With over 63 million journals and communities, Livejournal offers a free, open-source platform for blogging and sharing content.

Drupal – This open-source CMS powers millions of websites and applications. Add-on modules and designs let companies or individuals tailor a site to their needs.

ScribbleLive – This tool combines content planning and publishing tools to allow marketers to create robust content hubs and websites.

Contentful – Content Management platform helping editors and developers oversee and serve content into mobile and web applications.

Content MX – Platform to help define and implement a content strategy across blogs, social media and email newsletters

Distribution/Syndication Tools

Brightcove –  This provider of cloud content services offers an online video platform for adding custom video players to websites, social media profiles, and mobile destinations.

PR Newswire – Distribute news releases to a global media database of more than 700,000 journalists and blogger contacts, monitor traditional and social media, and engage in real time with journalists, bloggers, and other influencers.

SlideShare – Upload and share slide presentations, gain insight into who’s viewing your presentations, collect business leads, and more.

Cadence9 – This unified solution for managing content marketing lets marketers plan content using an editorial calendar, assign tasks to team members, manage content creation and publishing workflow, and more.

Papershare – Cloud-based promotional tool for content marketers that distributes to multiple channels and alerts marketing and sales teams when content is published. Leads are also integrated into salesforce and marketing automation softwares.

PixxFly – Automate the distribution and syndication of all your content with this outbound marketing automation solution.

Influencer Marketing Tools

Traackr – Manage influencer relationships with this tool, which lets users discover influencers, nurture relationships and then demonstrate the impact of these relationships.

Little Bird – With this social monitoring tool, users can create lists of peer-validation ranked influencers across social platforms on various topics to stay on top of the conversation in their industry.

Onalytica – Onalytica provides influencer marketing software and supporting services to help users identify industry influencers and improve relationships with these influencers.

BuzzSumo – This content performance analysis tool can be used to identify the influencers who are creating popular, newsworthy content.

Klout – Klout scores social media users’ influence on a 100-point scale and takes into account platforms such as Facebook, Twitter, Instagram, WordPress and LinkedIn.

Appinions – This software analyzes and reports on industry topics, influencers, and social channels so users can best decide what topic to write about, which influencers to target, and where to distribute content.

Exposely – Exposely pairs brands with influencers who are willing to sell advertising space on their social channels and other owned platforms.

Tap Influence – This marketplace makes it easy for brands to identify and communicate with social media influencers and collaborate on content creation.

Kred – Users can identify social media influencers with Kred, which measures influence based on Twitter and Facebook output.

Advocate Marketing Tools

GaggleAMP – Amplify social media efforts with this tool that allows you to create “gaggles” of people who can share company social media updates to their followers.

SocialChorus – Create brand ambassadors out of employees, customers and partners with this tool that allows for the amplification of social media posts.

Amplifinity – This tool creates advocacy programs across several mediums such as email, direct mail and social media.

EveryoneSocial – Allow employees and customers to build their own social profiles while simultaneously sharing your company’s created and curated content.

SoAmpli – Encourage employees to become brand advocates with this tool that helps you feed content to employees and reward them accordingly.

Influitive – Create an army of advocates with this tool that fosters a community of customers to share your content across various platforms.

SociaLook – Increase content traffic and conversion rates by sending messages through employees’ social media presence.

Paid Promotion Tools

ContentGain – This widget places links to third-party content on other websites to boost distribution. The original content publisher shares ad revenue with the website sharing the content.

Disqus – This discussion platform helps bloggers and website publisher engage readers through the comment section.

OneSpot – This tool automatically turns owned or earned content into optimized ads, distributes the content across OneSpot’s ad inventory, retargets users, and monitors results.

Gravity – Using algorithms based on users’ reading and sharing history, Gravity enables websites to deliver personalized recommendations.

Limk – Content distribution and discovery platform that helps websites grow traffic while reaching highly engaged audiences. – This content discovery tool recommends your content to readers of other premium publishers, offering a personalized reader experience and exposing your content to engaged readers.

Vocus – This tools scans for prospects looking for companies like yours, suggests relevant social conversations and distributes your press for traffic and search.

Taboola – This promotional tool takes your content and places it on publishing websites, targeting it towards your selected audience.

nRelate – This platform helps content developers and publishers find an easier path to their target audience and grow their reader-base from their sites or elsewhere on the web.

Content Blvd – Connect with brands and publishers to create relevant and rewarding product placements.

Vibrant Media – This native advertising tool places content directly within other editorial content and all triggers are user-initiated.

issuu– Publish content such as magazines, catalogs, eBooks and more on this free platform.

Shareaholic – Implement sharing buttons and advertise content with this all-in-one content amplification platform.

Cooperatize – Promote sponsored content with this tool that connects brands with the most popular bloggers and publishers across the internet.

For a deeper dive into content promotion tools, consult our ultimate list.

Zemanta – This plug-in creates connections between bloggers, content creators, and publishers that publish content on similar topics.

Webinar Tools

ReadyTalk – This online conferencing tool offers a single interface for web, audio, and video conferencing, as well as the ability to record and share webinars and integrate with mobile conferencing.

Webex – Using Cisco’s webinar products, users can host or attend meetings using HD video, share files, and more.

BrightTalk – Run interactive live webinars with features including real-time polls, downloads, question and answer, and more.

GoToMeeting – This online meeting platform allows users to host unlimited meetings with up to 25 attendees and is supported for Mac, PC, iPhone, iPad, and Android.

iMeet – A cloud-based video conferencing platform that allows up to 15 users to talk via webcams.

Event Marketing Tools

CVENT – Offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing and web surveys.

Double Dutch –  Mobile event applications, with a unique focus on capturing and surfacing data from live events.

Certain – This tool was designed specifically for marketers and other professionals to easily organize, manage and produce live events.

EventPro – This tool can be used for all of your event scheduling needs, from booking rooms to catering and beverages.

eTouhes – This tool will help your whole team collaborate and manage the event planning process from end to end.

Eventbrite – Use this tool to set up events, control ticket prices and communicate with attendees.

Digital Asset Management

Widen – Create, manage, distribute and preserve content with this digital asset management system.

WebDAM – This tool gives enterprise customers the ability to store, organize, find, retrieve and share digital files.

Canto – Canto simplifies the management of all digital assets within a company, creating smarter workflow processes and organization opportunities.

Razuna– This tool stores, shares, secures and indexes digital files and then makes them available in a search tool.

Adobe Experience Manager – Companies can create, manage, and optimize digital customer experiences across a number of channels including web, mobile apps and sites, as well as social communities.

IntelligenceBank – IntelligenceBank offers four different asset management apps based on your business size and specific needs, providing features such as file storage and risk and compliance.

Media Valet – Access and manage your assets from virtually anywhere with this cloud computing software.

Content Audit Tools

Content Insight – Develop a content inventory with this auditing tool that provides you with a summary all existing content.

Blaze Content

Sources for Content Creation

Scripted – Subcontract writing projects to an online writing team through this online platform, which also offers copyediting and the ability to request pitches from writers.

Textbroker – Assign writing projects including SEO and website localization through this online platform.

Skyword – This content production system allows companies to optimize manage and pay writers, use an SEO scorecard to optimize content, and more.

Brafton – Using its in-house search engine optimization and social media marketing expertise, this online news and content agency creates news content, videos, infographics, and other items for businesses.

Zerys – This project management tool and content marketplace allows businesses to locate professional freelance writers, assign and review content, export or auto-publish content, and more.

Pulse Point – Technology platform that combines programmatic targeting, distribution and optimization with content marketing.

DOZ – This tool sources, qualifies and selects the best local marketing professionals to execute marketing tasks

Contently – Find and collaborate with high-quality freelance writers, manage payments and assignments, and more using this online platform for content marketing.

Copify – Platform that helps users looking to outsource content creation. Marketers can find qualified copywriters by providing details such as topic and format.

For a deeper dive into content writing services, consult our ultimate list.

Lovely Paris Hotel Choices

Located in the 14th arrondissement of Paris which is situated on the left bank of the River Seine, 9HOTEL MONTPARNASSE is a lovely choice for your stay in the capital city of France. Referred to by many guests as a non-touristy area, this location will give you an opportunity to get a feel for the everyday Paris, so to speak. In fact, famous artists such as Picasso, Modigliani, Chagall, and Hemingway used to reside in this very area. The hotel’s location near a train station, pubs, theaters and several other attractions also makes it a wonderful choice.

Even without the nearby landmarks and great location, the hotel itself is something to desire. With 42 modern-styled rooms, a library and a lounge bar along with a host of other services, this boutique hotel design is sure to impress.

Services & Amenities

Breakfast choices presented at the 9HOTEL MONTPARNASSE are plentiful. They include homemade fresh fruit and vegetable cocktails, an assortment of breads and pastries, pancakes, bagels, a variety of cheeses and cold cuts, Asian cup noodles and more! Breakfast is about 12 euros per person ($13.34 USD).

Other services include a multilingual staff, free Wi-Fi in all rooms, individual safes, room service, laundry service, among a host of other offerings.

Keep in Mind

~Rooms are compact, yet efficient. So, don’t be surprised if your room isn’t as big as other hotels you’ve been in. However, no need to be alarmed as this is common in Paris.

~The showers are made of glass and face into the room. So, you may only want to get a room with someone you feel comfortable showering in front of.

If you’re looking for a great place to stay that is near some of the more popular tourist attractions in Paris, Hotel Duminy Vendome is an ideal choice. The Eiffel Tower, Notre Dame Cathedral, Musée d’Orsay, Musée du Louvre, Arc de Triomphe and The Galeries Lafayette are all just a short distance away from the hotel. A subway station is also close by for added convenience.

Located in the 1st arrondissement, this 78-room boutique hotel offers sleek, modern and charming lodging. If you happen to get a taste for an alcoholic beverage during the night, you can enjoy the on-site bar that offers a variety of choices.

Services & Amenities

Along with the on-site bar, Duminy Vendome also offers a host of other features such as a business corner, 24-hour room service, free Wi-Fi access, and satellite television.

A breakfast buffet is also available every morning. Food choices include pastries, toast, coffee, herbal tea, hot chocolate, fresh fruit salad, cheese, cold cuts and more.

Keep in Mind

~A few guests have complained about mild noise coming from a bar next door. This isn’t usually a problem during the day, but may be a slight issue at night depending on where your room is located. If you think this will be a problem, try to request a room that is on a higher floor.

~The rooms are somewhat compact, which is common for Paris.

~There is only one small elevator available, so it may take longer than usual going from floor to floor. Luckily stairs are available if you aren’t interested in waiting.

Featuring outstanding Parisian views, the Hotel des Arts in Montmarte is a unique and desirable choice. Celebrating the artistic heritage of the area, the hotel features a host of displays from local painters. The artistic aura isn’t just confined to the walls of the hotel, however. Less than a half a mile away is the Place du Tertre, an art square where artists set up their easels to showcase their creative works.

The views available from the rooms are a sight to behold. Some rooms even offer views of the Eiffel Tower. The close proximity to two metro stations also provides added convenience.

Services & Amenities

Breakfast is offered every morning, housed in an intimate basement setting with original stone walls. There is also a business corner with a fax machine, room service, soundproofed rooms, free wireless internet connection, flat-screen televisions and more.

Keep in Mind

~Many travelers have noted that food is not allowed in the rooms nor are there any mini-fridges available in the rooms. So, you should keep this in mind when you are purchasing perishable foods to take back home.

~The rooms are compact, but this isn’t unusual for Paris.

originally Published-

December 2017
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