Archive for the ‘marketing’ Category

Build Your Business On Solid Ground With A Steady Marketing Campaign

Every website has the potential to be a business. It does not matter whether it is selling anything because an excellent web page can simply sell information to the consumer. You can then attract advertisers and in months your website is a business. You can understand then why there are so many unheard of businesses online. They have not used any marketing techniques to get their site seen and so it becomes a dead space on the internet. No one sees it and businesses lose huge amounts of profit because they do not have an online profile. You do not want your business to end up this way, so you need to be promoting it online from the beginning.

1) Use SEO

SEO is the centre of your marketing campaign. It is how you get people to view your website in the first place. You can do it yourself by learning about search engine optimization online, or you can hire a company to set your business up with SEO. First, you need to understand what it is. We can simplify it by saying that SEO is how you get your site to the top of a search results page. Once your site is at the top, consumers will click on it when looking for products or services that your company is selling. After this occurs, you will see a huge increase in profit. By visiting brandnative.com, you can learn more about this service and what it could do for your business.

2) PPC

Pay by click marketing is quite similar to SEO because it is another way of getting your company seen and noticed online. There are some companies that offer this possibility because it is not a service that you can set up yourself. A company, typically a search engine company like Google, is paid to get your site seen more online. How much you pay will depend on how successful the strategy is for your company. That means that if it doesn’t work at all, you will not have to pay a dime.

3) Website Redesign

Of course, PPC and SEO are only useful if once you get a viewer to your site they turn into customers. The only way this happens is if you have an attractive, easy to navigate, website. It should be colourful and stylish while maintaining a certain level of professionalism. You do not even for a moment, want potential customers to get the idea that your company site is not the real deal. You can ensure this never happens by getting it designed by experts. A good web design company will know exactly what a customer wants to see and experience when they visit a business website. They know how to make you a trusted company.

4) Get Your Company Out There

Our last tip is to do some of the work yourself. You should be active on social media, regularly Tweeting and updating your business Facebook accounts. If you do not do this, your customers will lose interest in your business online, and it will reduce your internet profile. You need to stay active and to keep pushing your marketing further to generate more interest and in turn, bigger profits.

5 Ways to Interact Better with Customers

Having a real relationship with your customers is vitally important, so here are 5 great ways you can interact better with them.

  1. Make Interactions Easy

The first place to start is by looking at how interactions between your business and its customers take place. If they are messy and complicated, people are not going to have any interest in communicating with you, so make things easier.

When your customers have a problem, your team needs to be able to sort things out quickly, otherwise you might end up losing the customer forever. Let them file complaints in person, on the phone, via email or over social media. This variety of options makes the process easier for them.

  1. Train Your Staff in Basic Customer Service Skills

Every business needs to know how to deal with customers, but this is no good unless your employees know how to get the basics of customer services right too. If they don’t, you need to focus on training them so that they do.

You can send them away on a training course, or, if that’s too expensive, you can train them by yourself. It’s really not that complicated. There are certain questions and situations that arise when working in customer services departments, so make sure these areas are covered.

  1. Participate in Community Events

Talking to customers and people in the community isn’t something that should only be done when you’re trying to sell something to them. You should try to prove to people that you’re interested in being part of the wider community.

So, get out there and participate in all the different community events that bring people together and get people talking. It will improve your business too though. If people get to know your business and like you as a business owner, they’ll want to buy from you more.

  1. Keep People Up to Date

Customers need to be kept up to date with regards to changes that might be relevant to them. It’s a way of keeping them in the loop rather than shutting them out of things. It’s also a great way of reminding people that you’re still out there and open for business.

You can do this by sending out a weekly or monthly e-newsletter. To do this, you first need to build up a collection of email addresses. Ask people to submit their email address when they land on your homepage to collect as many as possible.

  1. Create a Blog

If you need to build up a community around your brand and attract new people to the business, you should start your own blog. You’ll be able to prove to people that you’re an authority in your sector.

All you need to do is make sure you’re creating blog posts that are filled with relevant facts that can engage the kind of people who are important to a business like yours. It might seem challenging at first, but you’ll get there.

Customer interaction is vital, so consider each of the above tips

The Content Marketer’s Toolkit: 35 Tools You Can’t Blog Without

Don’t you wish there was an easier way to blog? From coming up with ideas to writing and promoting, there is a lot that goes into content marketing.

So, how can you facilitate the whole process?

You can use a number of tools that can help you generate ideas, make the writing process easier, and even market your content for you.

Here are 35 of them:

Tools for content discovery

Before you can start writing, you need to come up with ideas, ideally ones that will be popular.

  1. Quick Sprout – if you put in a competitor URL on the home page of Quick Sprout and then click on the “social media” tab, you will see a breakdown of the most popular content your competitor has written. This should help you generate some ideas.
  2. Buzzsumo – type in a word or a phrase, and Buzzsumo will show you the most popular posts around the web that contain that phrase.
  3. Portent – if you are struggling to come up with a cool idea or title, just type in a keyword on Portent, and it will generate catchy titles for you.
  4. Quora – this is a great place to look if you need some inspiration. People ask questions in every industry, and Quora will help you spot the hot ones.
  5. Google Trends – the last thing you want to do is blog on a topic that isn’t popular. Google Trends will point you in the right direction as it shows search volume for different keywords and phrases.
  6. Alltop – not every blog is worth following. Alltop ranks and organizes the top blogs around the web so you can see what others are writing about.
  7. Twitter – most people use Twitter for distribution, but I also use it to see what’s trending.
  8. Pulse – LinkedIn created a product that is like an RSS feed. It allows you to subscribe to specific topics and interests so that you know what is being discussed.
  9. Evernote – as a blogger, you’ll eventually have more ideas than time. With Evernote, you can keep track of all your ideas.
  10. Trello – the more organized you are, the smoother the content marketing process will be. Trello is a great place to organize all of your ideas.

Once you have figured out what to blog on, the next step is for you to start writing.

Tools for writing

If you use the tools below, you’ll find that not only will you write better but you’ll also be able to create content faster.

  1. Google Docs – instead of blogging in WordPress, consider writing your content first in Google Docs. It will help you spot grammar and spelling issues, plus you can collaborate with others when you need help.
  2. Wunderlist – if you want to write list-based posts, check out Wunderlist. It makes it easy for you to create lists on everything.
  3. Meme Generator – who said creating funny images is hard? With a few mouse clicks and keyboard strokes, you can start generating memes in minutes on Meme Generator.
  4. Visual.ly – infographics don’t have to be expensive. Visual.ly will help you create your own.
  5. Infogr.am – graphs and pie charts don’t have to be ugly anymore. You can now create pretty ones that generate social shares.
  6. Skitch – from screen captures to quick photo edits, Skitch is a simple photo editing tool. It may not have as many features as Photoshop, but it is much easier to use.
  7. Uberflip – sometimes you’ll want to create ebooks or PDFs on your blog. Uberflip is a simple tool that will allow you to do so, plus it gives you stats that show you how popular your content is.
  8. TinyMCE – if you prefer blogging within WordPress, this tool will ensure you are using correct grammar and spelling.
  9. Text Broker – ideally, you should be writing your own content, but if you don’t have the time, Text Broker can take care of the writing process for you.
  10. Problogger Job Board – similarly to finding help on Text Broker, you can find freelance writers on Problogger.
  11. Shareist – from capturing content around the web to embedding links and videos, Shareist helps with the whole content marketing cycle. It’s a platform made for small and medium businesses.
  12. Kapost – if you want a tool that does everything, Kapost is worth checking out. It’s worth using if you need help with scheduling and writing, but it can do much more than that.
  13. Editorial calendar – once you get the hang of blogging, you’ll want to use a content calendar to organize publishing of your posts. This will help you spot holes and figure out how often and when you should be blogging.

Now that you’ve nailed down the writing process, it’s time to focus on distribution.

Tools for distribution

Promoting your content doesn’t have to be hard. There are a lot of tools you can use to help you out.

  1. Yoast – search engines are a great source of traffic. Yoast will optimize your blog for you so that you can maximize your rankings.
  2. Buffer – pushing out your content to all of the social sites can be a pain. But with Buffer, you can do so with just one click.
  3. Click to tweet – by making quotes and phrases within your content tweetable, you will get more social traffic. When I tested this out on Quick Sprout, I was able to generate 26% more tweets.
  4. Tweroid – your followers may not be online when you are tweeting. Tweroid will help you determine the optimal twitting time to get the most exposure.
  5. Slideshare – why not turn your content into a presentation? Submitting your content to Slideshare in a presentation format is a great way to get extra traffic and more branding.
  6. Outbrain – if you want to generate more traffic, Outbrain is a good source for cheap traffic. For a few cents a click, you can get more people reading your blog.
  7. Flare – social sharing buttons don’t have to be ugly. Flare lets you take control of the way your sharing buttons look, plus it tells you the number of clicks they get.
  8. GetResponse – email is the best way to generate traffic to your blog. Through GetResponse, you can start collecting emails on your blog and then do an email blast to your list every time you publish a new piece of content.
  9. Google Webmaster Tools – if you want to know where you rank in the search engine results, this is the only tool you need. You can then take the keywords that rank on page one, build some links to them, and increase your rankings.
  10. LinkedIn Groups – one of the simplest ways to get more traffic is to submit your content to LinkedIn groups. Join groups that have over 100,000 members and are in spaces related to yours. Submit your content, and watch your social traffic grow.
  11. Audience Bloom – these guys have an internal tool that helps companies get guest posts. They only charge you when their tool helps you land a guest post from relevant sites. It’s a great way to increase your referral traffic and gain new readers to your blog.
  12. Google Blog Search – through Google’s blog search, you can find relevant blogs within your industry. Once you find a handful of blogs, read their content, and start commenting, providing great information. This will help drive people back to your blog, which will increase your readership.

Conclusion

Content marketing isn’t rocket science. The tools I mentioned above will make it easier for you to generate ideas, write articles, and promote your content.

I’ve tested all of them, and they’ve helped me with the whole content marketing process. Best of all, they help me save hours each week, which allows me to either focus on other marketing initiatives or write more content.

So, what other content marketing tools do you feel are worth using?

Concept and functions of marketing

Many people often think that marketing is only related to the promotion or advertising a business, but the fact is that the promotion and advertising are just two of the many aspects covered by the marketing.

Overall, marketing (also known as marketing or marketing) is the set of activities that allow a company to find a market to target and serve you in the best way possible.

Examples of these activities are seeking business opportunities, analysis of consumers, competitive analysis, product design, product promotion and distribution of products.

So when you are looking for business opportunities, analyzing consumers and competition, and designing, promoting and distributing products, it can be said that it is “applying marketing”.

But this explanation has not yet become clear what the marketing, the best way we can understand their concept is through knowledge of its main functions.

Let’s look at what are the main functions of marketing, in other words, what are the main features of the area, department or persons responsible for marketing in a company are:

Search for business opportunities

The first function of marketing is to find, identify and analyze business opportunities that may exist in the market.

This search for business opportunities is through a market research to identify and analyze needs, problems, desires, changes and trends in the market. For example:

  • the need to save energy could mean the opportunity to develop products which address this need.
  • the problem of the lack of security could mean the opportunity to offer services to help deal with the problem.
  • the desire to wear unique, original and innovative clothing could mean the opportunity to start a clothing business meets that desire.
  • changes in consumer preferences for healthy foods could mean the opportunity to start a business healthy food.
  • the trend of increasing numbers of elderly persons could mean the opportunity to create a business dedicated to these people.

People often think that the only business opportunities include opportunities to start a new business; however, they also occur when there is already a going concern; for example, when given opportunities to create a new product venture into a new market, or go for a new line of business.

Consumer analysis

The second function of marketing is to analyze consumers , which involves analyzing your needs, tastes, preferences, desires, habits, purchasing behavior (where to buy, when to buy, how often they buy, why they buy), customs and attitudes.

The consumer analysis allows a company to know them better and, thereby, to design strategies that allow you to meet your needs, tastes, preferences and desires, or taking into account its other characteristics. For example, you can:

  • identify new needs or desires in them and, thereby, to design new products to be responsible for such needs or desires.
  • detect changes in their tastes and preferences and, thus, to adapt existing products to such changes.
  • detect trends in their purchasing behavior and thus to select sales channels based on these trends.

Note that this function analysis of consumers permanently and does not always through extensive market research, but also, for example, by observing their behavior at points of sales, talk to them, or make small surveys.

Competitive Analysis

The following function of marketing is to analyze the competition , which involves analyzing your location, target audience, sales volume, market share, market experience, skills, resources, key strategies, competitive advantages, strengths and weaknesses.

The competitive analysis allows a company to know her better and, thereby, to design strategies that allow you to properly compete with it. For example, you can:

  • know their main strengths and, thereby, to focus on other aspects that could compete better with it.
  • know their main weaknesses and, thereby, to take advantage of these (for example, if you discover that production costs are high, you may choose to reduce their prices).
  • learn about the strategies you are giving better results and thus be able to take them as a reference for developing their own.

Like the consumer analysis, analysis of competition is also constantly performs and not always through extensive market research, but also, for example, by visiting their local, buy your products, or converse with their former workers.

Design of marketing strategies

This function is to formulate, evaluate and select marketing strategies that meet the needs, tastes, preferences and desires of consumers or to take into account its other characteristics, and that adequately compete with the competition.

For a better analysis, marketing strategies are usually classified into strategies for the four elements of the marketing mix (product, price, distribution and promotion):

  • strategies for product : include, for example, add new features or attributes to the product, launch a new product line, or offer complementary services such as home delivery service.
  • strategies for Price : include, for example, lowering prices to boost sales, increase prices in order to increase the sense of quality in the product, or offer discounts for volume purchases.
  • distribution strategies : include, for example, working with intermediaries to increase product coverage, opening new outlets, distributors or acquire new vehicles.
  • promotion strategies : include, for example, offering sales promotions such as offering to carry two products for the price of one, Internet advertising, or enable tasting stalls.

Note that in addition to the analysis of consumers and competition analysis, when designing marketing strategies are also taken into account the capabilities and resources (human, financial, technological, etc.) resources are there in the company .

Implementation, monitoring and evaluation strategies

Finally, the function implementation is to implement marketing strategies, for which the necessary steps for implementation are set first, using the resources allocated, the deadlines are determined and calculated the budget required.

And then the tasks necessary for the implementation are organized, resources are distributed, are named controllers and the activities are coordinated, and the implementation of strategies directed.

The control function is to ensure that strategies are being implemented correctly according to the steps provided for and within the agreed deadlines, and that the staff responsible for the implementation is performing well both individually and in groups.

And the evaluation function is to check that the results match the expected results, for otherwise the corrective measures or, in any case, are designed and implemented new marketing strategies are taken.

Vital Marketing Ideas You Should Use Now

There are many different marketing techniques you could use to promote your company. The trouble is that most of them will not provide a healthy return on your investment. You need to take some time out to research all the different possibilities for your brand. The ones mentioned here should give you some inspiration. However, you need to consider the nature of your business before making your selection. Some concepts will work better for companies that provide services. Others are well-suited to business owners who sell products. Just use some common sense.

  • Printed promotional materials

Lots of people think that print is dead. That is certainly true in most instances, but not all. For example, advertising in a newspaper is never going to get the results you desire. However, personalised printed materials for your business will work well. With that in mind, you need to invest in some posters, flyers, and leaflets soon. The designers at Alpha Card told our team that lots of companies are currently moving back to print. So, don’t put all your eggs in one basket with online promotion.

  • Publicity stunts

You should never overlook the advantages of a good publicity stunt. Getting positive results usually means doing something strange and unusual. However, you can get a lot of attention by sponsoring charity events and helping good causes. The decision is down to you. Just make sure you build a long list of press contacts. That will make it easier for you to repeat the process in the future. Getting mentioned in the national or international press for free will mean you achieve wide exposure. That is exactly what your business needs.

  • Digital promotion

There are so many ways you can promote your brand in the digital world that you probably don’t know where to start. Even so, some of the techniques used by other company owners at the current time prove profitable. So, you need to do some research into the most affordable concepts. Google Adwords provides an excellent platform for promotion if you have a website. Those of you selling products aimed at young people will see a lot of success on social media.

  • Advertising boards

You still see a lot of advertising boards on the side of major roads and motorways these days. It doesn’t cost a lot of money to get your poster up and reach thousands of people. Don’t make the mistake of thinking those boards are only good for car-related companies. That is simply not true. Even if people don’t turn and look at your advertisement, their subconscious could still remember the image.

So, there you have it. Make sure you consider all those vital marketing ideas the next time you create a new strategy for your business. They have all worked well in the past for other brands, and so there is no reason you won’t get the same results. Just put enough cash aside to pay for the expense. With a bit of luck, you’ll get the money back pretty quickly.

How To Do Market Segmentation

Market segmentation is to segment or divide the total market that exists for a homogeneous product in different submarkets composed of consumers with similar characteristics, and then select from all the resulting sub-markets, the market or markets more attractive to venture.

The reason to segment the market today is that the total market that exists for a product is so wide and varied that it is not profitable to adapt a product for every type of consumer who formed, but it is reasonable to identify types of consumers with similar characteristics, and focus only on one of these.

Focusing on a segmented but attractive market and direct our products or services only to it, allows us to specialize in it and thus achieve greater efficiency because, for example, we can better understand the needs and consumer preferences that shape it, and to care for the best possible way.

Let’s look at what are the steps to perform market segmentation, along with a simple example that will help us gain a better understanding:

1. Segment the total market

The first step is to identify the total market that exists for our product and segment or divide it into different homogeneous submarkets composed of consumers with similar features.

To do this segmentation we use different variables; for example, we can segment or divide markets by:

  • location (country, region, city).
  • age group (children, adolescents, adults).
  • gender (men and women).
  • socioeconomic level (Level A, Level B, C level).
  • income (monthly income range).
  • degree of (primary, secondary, university) education.
  • social status (high, medium, low).
  • lifestyle (activities, interests, hobbies).

Example: for a business engaged in the manufacture and sale of clothing we decided to segment the market into men and women, ages 0-15, 15-35 and 35-60 years and monthly income of 0-500, 500 1500, and 1500 to $ 3000.

2. Select the target market

Once you have segmented the total market that exists for our product, the next step is to select among all resulting submarkets, the most suitable or attractive to venture, given our resources, capacity, expertise and experience; but considering also that is sufficiently broad and has sufficient financial capacity.

The submarket chosen would become in our target market, target market, niche or target audience; market to which we will direct and upon which we design our marketing strategies.

Example: once we have segmented the market we decided that the submarket which will direct our clothing and, therefore, our target market, will consist of women 15 to 35 years with monthly incomes of 500 to $ 1,500.

3. Define the consumer profile

Once we have selected our target market, to make a better analysis, we define the consumer profile that conforms; ie, we describe what are its main characteristics, based mainly on the variables that have previously been used to segment the market.

The definition of the consumer that makes up our target market might include where it is, what is your age range, what their socioeconomic status, what their preferences are, what their habits profile, what their habits, what their interests, etc.

Example: Once you have selected our target market and we have analyzed, we determined that the consumer profile that shape it is striking women seeking models for garment that will provide, pay for it usually average 30 dollars, usually acquire primarily in shopping centers, and often have as main pastime surf the Internet.

4. Develop marketing strategies

Once you have clearly defined the consumer profile that makes up our target market, based on that profile, we design the marketing strategies that we will use to assist you.

The design of marketing strategies could include designing products that seek to meet their tastes and preferences, pricing commensurate with their economic capacity, choosing sales channels that are accessible, selecting advertising media available to them scope, copy-writing messages that cause impact, etc.

Example: Once you have defined the consumer profile that makes up our target market, striking design models for our garments, we put a price of $ 30, we sell primarily in shopping centers, and we promoted mainly through Internet.

5. Select new markets

When starting a business it is advisable to target small but attractive markets, but as we increase our sales and experience, can choose to turn to broader markets.

So the final step is to make new segmentation’s and select new markets to which venture that allow us to launch new products, create new brands, establishing new sales channels, open new stores and perform other actions that allow us to grow as a company.

Example: once we have grown as a company and gained sufficient experience, and we have established in the market of women, we also decided to enter the market of men and, therefore, launch a new line of clothing for men.

Marketing Tips for Small Businesses

Let’s look at marketing 10 tips dedicated to small businesses that can help us increase our customer base and our sales.

Specialize in one type of product

The produce or offer only one type of product or service will allow us to be experts or specialists in what we do or offer and, thereby, to provide a product or service quality.

The specialize in one type of product will also allow us to capture more customers, since they, seeing us as experts or specialists, have a high perceived value of our products and we choose rather than competition.

Even the specialize in one type of product will allow us to increase our prices because consumers are willing to pay more if they believe that anyone who produces or offers goods or services, is a specialist in what he does.

Specialize in one type of consumer

This council is a variation of the first, is to direct our products to only a certain type of consumer.

The focus on a specific audience type will allow us to specialize in it and know very well their needs, preferences, customs and habits and, thus offering a product specially dedicated to meet those needs, tastes and preferences, and design strategies or making decisions based on these customs and habits.

Create an identity

Create an identity means giving a unique style to our business or our products.

By creating an identity position our brand in the minds of consumers, which in turn enables us they identify with our brand and recognize it at any time.

Our identity can be based on any differentiation or important feature in our products, in the style or the way we serve in the design or combination of colors we use, etc.

Offer variety

We specialize in one type of product and consumer, and create our own identity or style, but at the same time, we must offer variety.

Consumers are always looking for variety. Can we achieve to be faithful to our products, but eventually left to find variety in them, we will soon leave and go to competition.

To provide variety we offer different alternatives and constantly launch new products without thereby changing the type or style of our current products.

Listen to the customer

Listening to the customer is being permanently attentive to their opinions, suggestions, comments, complaints or claims.

Even, we must try to find this information, for example, using surveys, creating a suggestion box, talking with them and asking what is your opinion about our products, calling them by phone to see how it fared with their use, etc.

This will allow us to tailor our products to their needs, tastes and preferences, and know what we are doing wrong, what we need to improve, what should we remove or change.

Getting the data of our customers and make a database

We should always try to get the data of our clients such as your name, address, phone, email and date of birth, so that we can create a database that will help us better understand our customers, follow them up and maintain contacts with they.

For example, we can send you a thank you card, greeting or greetings, and so seek to win their loyalty, or we can send a printed newsletter by mail or an email newsletter to your email, on our new offers or promotions.

To get your data we can make use of promotions, for example, create a lottery in which to participate have to enter your details, or we can simply solicitousness when you purchase our products or services.

Identify needs, tastes or preferences

We must always seek to identify needs, tastes, preferences, habits or customs of our individual customers.

This will enable us to offer a personalized, for example, offering a product specially designed according to the tastes or preferences of a particular customer.

To detect the tastes or preferences of our clients, we monitor and analyze them, for example, what products they use most are, what their habits, what their buying preferences, etc.

Be attentive to competition

Just as we must be ever vigilant to our market or target audience, we must be ever vigilant to our competition.

We must be attentive to the strategies or actions you perform as well as the emergence of new competitors.

This information will allow us to react quickly, for example, designing strategies that allow us to meet his, or making decisions that allow us to counteract or take advantage of their actions.

Use testimonials

Whenever possible we should not look for testimonials from satisfied customers and then use those accounts as an introduction to other potential customers.

The bigger the testimonies and the more known are the clients that we do, we will cause better impression.

We may publish the testimonies, for example, in our brochures or website, or we can simply mention to potential customers, major customers we have served and the services we have provided them.

Find referrals

Whenever possible we should seek referrals , ie ensure that our customers recommend us and help get other clients.

One way to achieve this is to give our customers discount coupons that give them away to their acquaintances, and offering a product for free whenever it is used three of their coupons.

We should always devise strategies that allow us to get referrals, however, we must remember that the best way to achieve that we recommend, is offering a product or service quality.

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